Tag Archives: Low6

Low6 unveils new brand identity to reflect B2B ambitions

SBC News Low6 unveils new brand identity to reflect B2B ambitions

Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …

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Wayne Stevenson ends his five-year tenure at Low6

SBC News Wayne Stevenson ends his five-year tenure at Low6

Wayne Stevenson, the Co-Founder and Managing Director of Regulated Activities at Low6, has announced that he is vacating his position.  Confirming the end of his five-year tenure at the sports gamification and fantasy platform provider on Linkedin, Stevenson noted that some ‘will already be aware that I have left Low6’. Stevenson co-founded the company in 2017 alongside Jamie Mitchell, with …

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Betting and gaming industry’s biggest brands head SBC Awards North America shortlists

SBC News Betting and gaming industry’s biggest brands head SBC Awards North America shortlists

The SBC Awards North America 2022 will see the biggest brands in sports betting and gaming compete for the top prizes, with BetMGM, Caesars, DraftKings, FanDuel, Penn Interactive, PointsBet, and Rush Street Interactive all making the shortlists announced today. The winners of the 27 operator, supplier, and affiliate categories will be announced in front of an audience of 600 senior …

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Low6 purses ‘natural progression’ of UltimateFan product with NFT addition

SBC News Low6 purses 'natural progression’ of UltimateFan product with NFT addition

Low6 has updated its UltimateFan fantasy sports product to include NFTs, seeking to offer a ‘new frontier’ of possibilities for sports, betting and affiliate firms.  The NFTs will be incorporated into the mobile-based UltimateFan offering as the ‘UF Coach’ feature, with the goal of combining NFTs and fantasy sports using in-game and out-of-game structures.  Birmingham-based Low6 intends to use this …

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Low6 cites YouTuber focused marketing for UltimateFan success

SBC News Low6 cites YouTuber focused marketing for UltimateFan success

Low6 has reported it has achieved commercial targets for its UltimateFan offering, an app that operates fantasy sports platforms across a range of international sports. Launched last summer before the rescheduled UEFA 2020 European Championships, UltimateFan has now been installed over 150,000 times, and was further bolstered by the beginning of the 2021/22 National Football League (NFL) season. In the …

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Low6 pushes for positive mental health with Sporting Minds UK

SBC News Low6 pushes for positive mental health with Sporting Minds UK

Low6, a sports gamification technology company, has formed its first charity partnership with UK-based charity, Sporting Minds UK.  The collaboration looks to raise awareness of organisations which are creating ‘positive change in sports’, whilst also providing to young people in an attempt for more positive mental health throughout sport. “We are delighted to be working with Callum Lea and the …

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ASX incorporates rugby union ahead of Six Nations

SBC News ASX incorporates rugby union ahead of Six Nations

ASX, the venture of Paddy Power’s former marketing chief, has moved to bolster its sports content ahead of the Six Nations, which commences this weekend. The platform, which functions as a ‘virtual stock market’ for NFTs, has incorporated rugby union into its wider sports offering in anticipation of the tournament, supported by data from Rugby Analytics.  Players invest in the …

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Low6 completes $5m funding round ahead of IPO

SBC News Low6 completes $5m funding round ahead of IPO

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

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Ben Barker joins Low6 as Chief Revenue Officer

SBC News Ben Barker joins Low6 as Chief Revenue Officer

Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.  His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …

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