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Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

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