SPORT.Guru, operating under the zero seven gaming umbrella, is to launch a managed affiliate programme with Income Access, utilising the firms software and network to maximise customer acquisition. The new programme is to be managed by Income Access’ in-house affiliate management team, with the SPORT.Guru integration to support affiliate recruitment and overall programme growth by connecting it to an extensive …
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Michigan Lottery has launched an affiliate program with Income Access, in a deal that represents the first of its kind for an American state lottery brand. Income Access, Paysafe’s marketing technology and services provider, will power the firm via its tracking and analytics platform. Through the integration, members of the Michigan Lottery affiliate program will be enabled to promote “one …
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MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …
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Irish betting group McBride Racing Ltd has confirmed that Income Access (Paysafe Group) has become the lead affiliate marketing platform supplier for its new MintBet (MintBet.com) online casino and sportsbook brand. Updating the market, McBride Racing will launch a new MintBet affiliate partner programme this November, utilising Income Access tailored industry marketing software. New online betting brand MintBet was launched …
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SportingTech, the iGaming software developer, has announced a new partnership with Income Access, Paysafe’s marketing technology and services provider. Under the terms of the deal, the Portugal based iGaming solutions and omni-channel retail specialists, are to leverage the Income Access tracking and analytics platform, this will aid the management of affiliate programmes for its catalogue of operator clients. Gonçalo Marcelino, …
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UK based iLottery operator LiveLotto has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. Following LiveLotto’s integration, Income Access’ affiliate management team will run the programme, with its network allowing the brand to be connected to over 25,000 affiliates. Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to …
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Horseracing specialist online bookmaker Black Type (blacktype.bet) has confirmed that it will launch its affiliate marketing programme utilising Income Access (Paysafe Group) platform software. Updating the market, Black Type marketing launches its new partnership programme utilising Income Access 360 player marketing, tracking and reporting provisions. Launched in 2016 by racing veterans Dave Gowers and Craig Nicholson, Black Type seeks to …
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Kenya and Uganda market focused gambling group Betin will launch its affiliate marketing platform utilising Paysafe Group’s Income Access software. Seeking to optimise its partner marketing channels, BCLB-licensed Betin will move to integrate Income Access marketing and player tracking software across its sports betting and online casino products. Betin seeks to become the ‘best value sports betting operator’ within the …
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Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator, has launched an affiliate programme for its Italian online gambling web portal. The new affiliate programme for the multi-vertical brand is in partnership with Income Access, Paysafe Group’s marketing software provider, and will be managed using the Income Access platform. Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli …
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European multi-brand online gambling group BCourt Group has confirmed that it has relaunched its affiliate marketing programme Betcartpartners (Betcartpartners.com) utilising Income Access (Paysafe Group) marketing software. The relaunch of Betcartpartners will see Income Access’ marketing, player tracking and performance reporting software integrated across BCourt’s multiple betting/gaming brands; Betcart, 0Bet, Sky Lotto, Latari and PokerWay.com. The new programme will be managed …
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