VSoftCo has announced Chris Davies as the firms new CEO, following six months spent working on a consultancy basis. Reporting directly to the board, the virtual games providers detail that Davies is to take on full operational responsibilities within the company. Amongst those responsibilities will be to oversee the implementation of all software, developing the range of services and ensuring that …
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William Hill to act as FTSE Pacemaker as industry enters crucial 2018
City eyes eagerly await the publication of FTSE bookmaker William Hill Plc’s Q4 2017 trading update on Thursday 18 January. The first of the UK legacy bookmakers to publish its closing 2017 statement, City analysts expect a strong trading update from William Hill, following favourable Premier League results recorded during the Christmas period. The FTSE bookmaker is expected to be …
Read More »Betfred enhances Rugby League relationship
Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …
Read More »‘Honest Appraisals’… Harry Lang launches Brand Architects marketing consultancy
Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders. Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and …
Read More »BtoBet and Spinomenal become iGaming partners
Spinomenal, the cross platform games supplier, has become a partner of iGaming and sportsbook platform BtoBet, winners of Rising Star in Sports Betting Innovation at the SBC Awards 2017. Commenting on the partnership, Lior Shvartz, Spinomenal CEO, stated: “We constantly strive to reach the perfect balance of amazing graphics, fun game flow and easy access for worldwide clients. “Since its …
Read More »Energy Partners’ Norbert Varga assesses his firm’s affiliate impact
The affiliate space is becoming increasingly saturated, despite the microscope under which firms are finding themselves operating. Energy Partners are one such entity encompassing this space, thriving to the point that they were recently awarded Best Affiliate Partner Scheme at the SBC Awards 2017. Norbert Varga, Head of Affiliates at the firm, has been discussing the accolade, the current affiliate …
Read More »ICE London continuing free to attend seminars
A number of seminars designed to heighten learning opportunities are to be continue at next year’s ICE conference. The free to attend sessions are to continue to be made available to the international gaming community for the full duration of the ExCeL London held event. Available on the show floor in the south gallery of the centre, the workshops have …
Read More »Kindred exploring ‘mixed reality’ to stay ahead of changing viewer dynamics
Kindred Group Plc’s innovation arm Kindred Futures, is researching the potential dynamics and capabilities of augmented ‘mixed reality’ technologies to drive new sports betting and data engagements, in partnership with London development studio Zappar. Zappar a specialist developer of MR technologies will work with Kindred Futures exploring how new immersive technologies can help Kindred better adapt to new sports viewer …
Read More »Sports stars help launch Betsafe’s Walk of Adversity
A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …
Read More »Hall of Fame entry for Paris Smith, Fred Done and Vigen Badalyan
Pinnacle CEO Paris Smith, Betfred Founder and CEO Fred Done and BetConstruct Founder and CEO Vigen Badalyan will be inducted into the SBC Sports Betting Hall of Fame at this year’s SBC Awards. The fourth edition of this end of year industry celebration is being held tonight (Tuesday 5 December) at the stunning Artillery Garden at the HAC in Central …
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