Tag Archives: london

ECB proposals “another addition to an already packed marketplace”

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The England and Wales Cricket Board (ECB) forwarded proposals for a new 100-ball cricket format last week, which it is fair to say had received very mixed reactions worldwide. Encapsulating fifteen traditional six-ball overs and a final ten-ball over, meaning it will be twenty deliveries shorter than the ever growing Twenty20 (T20) format, plans would see an eight team city …

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Punters increasingly favouring online Grand National wagers

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Data intelligence firm GBG has found stark changes in consumers online betting habits, as well as last hour wagering, for this years Grand National, after studying data gathered from a selection of the UK’s leading online betting companies. For the biggest horse race of the year a flurry of betting activity (32%) occurred in the immediate build up, between 4pm …

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ICE London confirms double digit attendance increase

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An independent audit has declared 2018’s ICE London as the biggest on record, with visitor numbers confirmed as 33,536, an 11 percent increase on 2017s figure. The seventh consecutive year of growth for the event also saw a 17 percent rise in the average number of visitors per stand, and a 12 percent increase in the visitor numbers per square …

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Catena Media set to complete fresh affiliate acquisition

Stockholm-listed industry affiliate marketing network, Catena Media has outlined its intention to purchase online betting comparison site, BETFREEBETS.UK. Catena Media is aiming to follow up a positive 2017, by continuing a trend in the affiliate market as it places a strong focus on mergers and acquisitions. The group recently expanded its German market presence, confirming the acquisition of Dreamworx Online …

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Kindred’s #queenrules campaign to challenge gender bias

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A new campaign to be launched on International Women’s Day is set to challenge global gender bias. Uniting Kindred Group, through the Unibet brand, and London based creative agency FCB Inferno and titled #queenrules, it aims to start conversations regarding gender bias and equality. Representing a new way to play cards, and utilising a special deck where Queen outranks King, …

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OPTIMA – the choice for those who want to lead and be different

OPTIMA & BTC Partnership

Sports betting and gaming solutions provider OPTIMA enjoyed a frantic end to 2017, completing two key deals in addition to scooping the SBC Award for Standalone Platform Provider of the Year. Beginning the new year where they left off the old, Jacob Lopez, OPTIMA Chief Executive Officer, spoke to SBC at last week’s ICE Totally Gaming held at the ExCeL …

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BetVictor appoints Karmarama as World Cup 2018 creative lead

Gibraltar-based online bookmaker, BetVictor has confirmed the appointment of London marketing agency Karmarama as its lead creative account. Confirming its new creative agency, BetVictor details that Karmarama has been tasked with developing the bookmaker’s upcoming World Cup 2018 marketing campaign, as BetVictor seeks to ramp up its brand coverage during a critical period for all bookmakers. Moving forward, Karmarama will …

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Philadelphia aims to halt Patriots for first Super Bowl triumph

Amongst all the hype and razzmatazz that inevitably surrounds American Football’s showpiece event, on Sunday the talk will stop and the New England Patriots and Philadelphia Eagles will take to the field of US Bank Stadium in Minneapolis, Minnesota, and fight for the right to be crowned champions. For The Eagles, who denied the Minnesota Vikings a shot at glory …

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Mind-Future enhances World Cup experience for punters

In anticipation of the 2018 FIFA World Cup in Russia, which is set to be the biggest betting event of all time, Barcelona-based Mind-Future Sports will be giving punters the chance to experience the tournament on giant screens set up across Europe and in Moscow. Having previously promoted clients at events such as the Brazil World Cup 2014, Summer and …

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“Industry leading” LAC 2018 speakers unveiled by iGB Affiliate

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The line-up of speakers set to feature at next week’s 2018 London Affiliate Conference (LAC), to be hosted at the ExCeL, has been announced by iGB Affiliate. Set to be the biggest in its history, the event is due to welcome in excess of 5,000 delegates, of which it has been stated 3,500 will be affiliates, through its doors. Andor …

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