Tag Archives: LoL

PA Betting Services: Meeting demand for esports in-play action

esports

Jack Kelliher, Commercial Manager for PA Betting Services (pictured), discusses the unforeseen esports events in lockdown, the ‘pulling power’ of large brands to attack the space, popular objections for those nervous about getting involved, and the trading advantage to setting prices against those for other major betting sports. SBC: With the betting world now having had time to readjust to …

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Understanding why esports is such a valuable proposition for betting operators

esports

The betting industry, along with the rest of the world, has been forced to adapt to COVID-19. This has led to much of the sector identifying esports as a potential avenue to go down for alternative betting markets, particularly while real sports are suspended. However, esports betting is still seen as an unknown entity with many firms lacking understanding of …

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EveryMatrix to deliver quick esports launch through OddsMatrix

EveryMatrix

A new bespoke Esports Hosted Solution from EveryMatrix can be integrated within existing sportsbooks and mobile apps in just two weeks, said the company. The solution, delivered through OddsMatrix, will increase the video streaming capabilities for sportsbooks, while also doubling the number of esports events available for betting. This big focus on OddsMatrix esports services, first launched by EveryMatrix in …

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James Watson – Betradar – Challenging Dynamic…bringing real in-play betting to esports!

Following yesterday’s announcement by Betradar that it had launched a full in-play betting offering for esports markets in partnership with Dojo Madness. SBC caught up with James Watson, Head of eSports at Sportradar AG, to discuss the project intricacies and difficulties of  bringing live betting elements to eSports markets. _________________ SBC: Hi James, thanks for the interview and congratulations on …

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Ladbrokes shuts down eSports markets

eSports industry news source eSportsbettingreport.com has informed that Ladbrokes has ‘quietly dropped its eSports betting markets’. The news source points to a customer query with Ladbrokes support asking the bookmaker why no eSports markets were visible on its sports betting product. The bookmaker replied to the query stating that its eSports markets had been ‘taken away currently’, further noting that …

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TonyBet offers live eSports betting markets

With the growth of the esports the betting market is expanding accordingly, with evermore operators realising the opportunities of getting in on the act early. TonyBet has offered esports betting for some time, and has announced that it will now include further live markets for certain tournaments. A TonyBet statement said: “We believe that this market has a lot of potential.” …

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