Ahead of the upcoming next round of TV rights bidding , Premier League clubs are divided over how the lucrative overseas money deal should be split. Since the formation of the Premier League in 1992, overseas TV rights money has been divided equally amongst the competition’s 20 clubs. However, the league’s big six are now lobbying for this to be …
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Speaking at the Soccerex Global Convention in Manchester, Betvictor’s head of brand Shane Stafford described having a ‘strategy’ as ‘key to utilising the assets’ that come from a sporting partnership. Addressing the sponsorship panel, Stafford said: “When going into Snapchat, Facebook and Twitter don’t just go into it without a strategy, I’ve seen lots of brands that have just jumped …
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After a record breaking Summer transfer window, bookmakers are prepared for the busiest transfer deadline day in recent memory. With the futures of Alexis Sanchez, Philippe Coutinho and a whole host of world class players all in a state of uncertainty, fans and pundits alike will be glued to the transfer window betting markets right up until tonight’s deadline. Sanchez …
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Kenyan sports betting group SportPesa has expanded its provisions for the UK betting market, announcing that it has launched it’s new online casino portal (https://casino.sportpesa.uk/) The bookmaker’s new casino vertical will feature over + 200 games, from industry games provider Microgaming. Updating the market, SportPesa development stated that it had created an ‘uncluttered and easy to navigate’ online casino property, …
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SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat …
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Kenyan founded betting operator SportPesa has confirmed to SBC that it is looking to house its European Headquarters in Liverpool, creating up to 100 new jobs in the area. Seeking to boost its profile within the European betting markets, SportPesa governance views the UK as a key hub for its global diversification strategy. The bookmaker is seeking to add ‘a …
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To celebrate this year’s Grand National, bookmaker Coral has staged its own aquatic version of the race at the Liverpool Water Sports Centre featuring six graceful flyboarders dressed as jockeys and holding model horses’ heads as they flew towards the finishing line. The 300m race, that took place beside the Mersey against a backdrop of Liverpool’s most iconic buildings, saw …
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Betting on Football has demonstrated its pulling power amongst top football clubs in Europe by attracting representatives from clubs such as Leicester City, Liverpool, Manchester City, Celtic, VfL Wolfsburg, Arsenal, Chelsea, Rangers, Charlton Athletic, AC Milan, AS Roma, and organisations like La Liga and the Scottish Football Association. Representatives at #bofcon2017 will include Mark Davies, Head of New Business for reigning …
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Betway has offered odds of 3/1 on Peter Crouch reproducing the iconic ‘Robot’ dance celebration when he scores his 100th Premier League goal. Last week, the 42-times capped England international scored his 36th Premier League goal for Stoke City, and his 99th in total, to move just one short of joining the illustrious 100 club. More than a decade on …
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A set of punter-friendly football results over the Christmas and New Year period will have hurt the bookies at a crucial period in their financial years, according to analysis from Cenkos. All the leading Premier League teams won on Boxing Day including Arsenal, Manchester United, Manchester City and Chelsea, the current league leaders. Liverpool subsequently won the following day and …
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