The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …
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Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …
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Betway has confirmed that it will no longer publish betting markets related to football player transfers, with the decision due to be enforced across all operating territories. The bookmaker’s decision follows two high-profile disputes involving former Premier League players Daniel Sturridge (ex-Liverpool FC) and Kieran Trippier (ex-Tottenham Hotspurs), however is reportedly not connected to any ongoing FA disputes. This March, …
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Sports betting platform and systems provider Kambi Group has attributed a period of sustained growth to a ‘strong soccer performance’ and continued US expansion. Publishing its Q1 report for the three month period ended 31 March 2020, Kambi noted a 33% increase in revenues, rising from €21 million in Q1 2019 to €27.9 million. Despite a reduced sports schedule from …
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New esports wagering incumbent Puntt.gg (Puntt) has announced the launch of its esports betting platform, which seeks to deliver new betting dynamics to esports markets. Merging pool betting dynamics with unique esports match play and tournament characteristics, the Puntt platform believes it can become the leading destination for the burgeoning esports wagering scene. Driving its launch, Puntt detailed that it will …
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New esports wagering incumbent Puntt will launch this February, seeking to become the first platform to deliver ‘esports betting player performance’ markets. The start-up is founded by the five-man Liverpool-based development studio of RPGG Media, a team looking to deliver effective esports wagering components across B2C and B2B verticals. Backing Puntt’s mission statement, RPGG Media is led by former racing executive …
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Sky Sports is expected to rival BT Sports for the television rights to the UEFA Champions League (UCL) and Europa League, with bids set to be submitted today for the 2021 to 2024 broadcasting rights. Sky has previously stated that due to the importance of Premier League rights, the Champions League isn’t a crucial extension of its portfolio. However, following …
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This week’s 6 of the Best comes from Daniel Shannon at Rovert Media. In the latest edition, we hear about an a truly indulgent trip to Mexico, and which album is currently playing in his car! Best Holiday The best holiday for me has to be Mexico. When we go, we tend to visit Riviera Cancύn. We always stay in the Sensatori hotels, …
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Daniel Sturridge, former Liverpool FC and England striker, has been issued with a six week suspension and a £75,000 fine after being found guilty of breaching betting rules. The charges relate to allegations brought towards the footballer during the January 2018 transfer window. In that transfer window, Sturridge completed a late loan move to West Bromwich Albion, however, throughout the month he had been …
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This weekend’s ‘Super Saturday’ continued to attract mass-interest from UK punters this year, with punters wagering bets on the Epsom Derby, the Champions League Final, and the fight between Anthony Joshua vs Ruiz Jr. The all-English Champions league final between Liverpool and Tottenham Hotspur attracted the most attention from punters in terms of bets placed, closely followed by the Investec …
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