Pinnacle CEO Paris Smith, Betfred Founder and CEO Fred Done and BetConstruct Founder and CEO Vigen Badalyan will be inducted into the SBC Sports Betting Hall of Fame at this year’s SBC Awards. The fourth edition of this end of year industry celebration is being held tonight (Tuesday 5 December) at the stunning Artillery Garden at the HAC in Central …
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Luis Garcia, a Champions League winner with Liverpool and an official ambassador for the Anfield based club, has been confirmed as one of the hosts for this year’s SBC Awards. Held on Tuesday 5 December at The Artillery Garden in central London, Garcia will be fronting the end of year industry celebration that has been expanded to recognise excellence across …
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DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, has announced plans to expand into Ireland and Austria. The Boston-based provider will offer several football leagues to Irish and Austrian players, including the English Premier League, UEFA Champions League and Spanish La Liga, as well as golf (PGA and European Tour), mixed martial arts, Esports, Canadian Football League, EuroLeague Basketball …
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In partnership with industry content provider Realistic Games, Gibraltar online bookmaker BetVictor has announced the launch of its exclusive Liverpool FC slots game ‘LFC Stars’. The game will be exclusive to BetVictor casino inventory, as the Official Betting Partner of Liverpool FC. LFC Stars is a three-reel, five-win line slot, featuring present Liverpool FC players Roberto Firmino, Georginio Wijnaldum, Adam Lallana …
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Social betting app EveryFan has added a web app platform to its suite of device and browser capabilities. To mark this development, they’ve also launched a £15,000 free-roll prize to be won in the coming weeks. The app is available on web app and via the App store, and includes a responsive landing page which is optimised for both mobile …
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With Liverpool FC facing Premier League champions Leicester City this Saturday (17:30 UK Time). Spiffx the alternative betting exchange analyses The Kop’s perplexing early season form, beating title contenders Arsenal but losing to EPL newcomers Burnley FC… ________________ One team we have yet to focus on this season is Jurgen Klopp’s Liverpool. The team’s form has been a mixed bag …
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Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output. Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …
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Throughout the month of March, we will be announcing a new Betting on Football Conference (#BOFCON) speaker every day. Shaun Simmonds has been in the sports betting industry for 4 years having started out as a freelance sportswriter and staff copywriter for Panbet. He is currently Head of Sponsorship for Marathonbet and will be returning to Betting on Football for the third time, …
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Titanbet UK has confirmed that former Liverpool FC and England midfielder John Barnes will act as its Brand Ambassador for the 2015/16 football season. As Titanbet Football Brand Ambassador, Barnes will share his thoughts and opinions on the game via his newly launched weekly blog. Barnes will further act as a public figurehead for Titanbet UK campaigns speaking on the behalf of …
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Marathonbet has announced that it has become the official regional betting partner of Liverpool FC. The partnership represents Marathonbet’s biggest investment in UK marketing and promotion of its brand. The three year deal will see the Marathonbet brand promoted throughout Liverpool’s 45,500 capacity Anfield stadium. The bookmaker further confirmed that it would have access to club players and Liverpool legends …
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