Tag Archives: liverpool fc

M88 Mansion ‘ecstatic’ as Steven Gerrard signs as World Cup ambassador

SBC News M88 Mansion 'ecstatic’ as Steven Gerrard signs as World Cup ambassador

Asian online gaming platform M88 Mansion has signed Steven Gerrard as a World Cup 2022 brand ambassador. The English football star will aim to promote the operator across the Southeast Asian region by engaging in several digital and promotional activities. M88 Mansion’s Head of Commercial, Alan Wafer, commented: “We are ecstatic that Steven Gerrard agreed to become our brand ambassador …

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Interwetten to deliver ‘emotional brand experiences’ with Liverpool FC

SBC News Interwetten to deliver ‘emotional brand experiences’ with Liverpool FC

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

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Nova88 names Joe Cole as sportsbook brand ambassador

SBC News Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

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Parions Sport returns to French screens with ‘le vit ensemble’

SBC News Parions Sport returns to French screens with ‘le vit ensemble’

Groupe FDJ’s sports betting unit Parions Sport has launched its new advertising campaign – ‘Le pari est plus fort quand on le vit ensemble’ (‘The bet is stronger when we live it together’).  The campaign, developed by Paris creative agency RosaParks, sees Parions Sport replace its existing ‘Nous sommes les Parieurs’ campaign, run by the bookmaker run since 2019. During 2020, …

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FA stands by ‘golden share’ to thwart Premier League power grab

SBC News FA stands by ‘golden share’ to thwart Premier League power grab

The Times has reported that the FA is willing to implement a ‘golden share’ in a move to block Premier League giants from pursuing a radical overhaul of English football’s competition and reward structures. Dominating this weekend’s football headlines, the Daily Telegraph published its exclusive report outlining the objectives and changes that had been drafted by the owners of Liverpool …

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Liverpool FC in agency dispute over £15m BetVictor sponsorship

SBC News Liverpool FC in agency dispute over £15m BetVictor sponsorship

Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …

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Elliott Robinson: Exceeding Expectations in 2019

SBC News Elliott Robinson: Exceeding Expectations in 2019

Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent attempting to overcome the industry’s ‘social wagering conundrum’. Introduced in conjunction with the kick off of the 2019/20 Premier League season, Wager has since seen some development in its short lifespan including the introduction of a marketing campaign, specialised markets, head-to-head profiles and referral schemes.  With Wager’s …

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