Tag Archives: liverpool fc

Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

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Parions Sport returns to French screens with ‘le vit ensemble’

Groupe FDJ’s sports betting unit Parions Sport has launched its new advertising campaign – ‘Le pari est plus fort quand on le vit ensemble’ (‘The bet is stronger when we live it together’).  The campaign, developed by Paris creative agency RosaParks, sees Parions Sport replace its existing ‘Nous sommes les Parieurs’ campaign, run by the bookmaker run since 2019. During 2020, …

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FA stands by ‘golden share’ to thwart Premier League power grab

The Times has reported that the FA is willing to implement a ‘golden share’ in a move to block Premier League giants from pursuing a radical overhaul of English football’s competition and reward structures. Dominating this weekend’s football headlines, the Daily Telegraph published its exclusive report outlining the objectives and changes that had been drafted by the owners of Liverpool …

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Liverpool FC in agency dispute over £15m BetVictor sponsorship

Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …

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Elliott Robinson: Exceeding Expectations in 2019

Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent attempting to overcome the industry’s ‘social wagering conundrum’. Introduced in conjunction with the kick off of the 2019/20 Premier League season, Wager has since seen some development in its short lifespan including the introduction of a marketing campaign, specialised markets, head-to-head profiles and referral schemes.  With Wager’s …

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Sportech strengthens product and commercial teams with three new hires

International betting technology firm Sportech has confirmed the appointments of Paul Rietdyke, Leon Hosking and Chris Rogers, who will join the group’s product and commercial teams. Rietdyke’s appointment is hoped to ‘elevate clients’ online digital experiences to the next level’ as he joins the company as the new head of product user experience and design. Prior to his new role, …

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Liverpool set for back-to-back December fixtures after EFL confirmation

Premier League football club Liverpool FC is set to play back-to-back games across two different continents in December following confirmation that the Carabao Cup quarter-finals will go ahead as originally scheduled.  The Reds, who take on Aston Villa at Villa Park on 17 December as part of the cup competition, will also be competing at the FIFA Club World Cup in …

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