Stats Perform has demonstrated its commitment to both French and Turkish football after extending its current partnership with host broadcaster, BeIN, to broadcast matches from the French Ligue de Football Professionnel (LFP) and the Turkish Football Federation (TFF). As part of the partnership extension, Stats Perform has struck a five-year deal with the LFP for the rights to global betting …
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French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences. The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats. The appointment saw Socialy.fr …
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Announcing a two-year ‘principal partnership’ agreement with Ligue 1 football club Girondins de Bordeaux, French online betting group Betclic confirms that it has achieved it it’s marketing mandate of sponsoring all professional sports teams within its home city. Ahead of this weekend’s Ligue 1 football season (9 August), FC Bordeaux management confirms that the Betclic brand will be displayed across …
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A match fixing alert triggered by Française des Jeux (FDJ) has led to an ongoing international ‘match manipulation’ investigation attached to Tunisian football. French state owned betting operator FDJ, is reported to have alerted national police in relation to €32,000 being wagered on Tunisian Ligue Professionnelle 1 club US Ben Guerdane beating rival ES Metlaoui on7 April 2019. FDJ alerted the police …
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DAZN has strengthened its global expansion plans with the appointment of Apple’s Ben King, who takes up the role of SVP Global Distribution and Business Development. King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the postponed Copa Libertadores final and a broadcasting expansion for DAZN. Copa Libertadores heads to the Santiago Bernabeu After the second leg of the Copa Libertadores Final was postponed twice due to fans attacking …
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With football fans all over the world already enthralled by the club season, this week’s edition of On The Ball looks at some major stories from the business of football. Taking a deeper look at La Liga’s US expansion, as well as some big news from broadcasting. Spanish La Liga seeks stateside expansion In a proposal that could come to …
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Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …
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Ligue de Football Professionnel (LFP), French football’s governing body has confirmed that it has extended its partnership with national lottery and gambling operator Française des Jeux (FDJ) for a further four years. FDJ has acted as official gaming partner of LFP leagues since 2009, and will now continue its sponsorship until the end of the 2019/20 French football season. Continuing …
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French state-owned gambling and lottery operator Française des Jeux (FDJ) has secured an in-stadia betting partnership with Rhone Ligue 1 football club Olympique Lyonnais. The partnership will see FDJ install ‘ParionsSport’ betting points throughout Lyonnais’ stadium Parc OL (capacity 58,000), allowing for fans to place bets during matches. Olympique Lyonnais will further support FDJ as betting partner by promoting its …
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