Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home market via virtual LED technology …
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Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …
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Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy. Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand. It is intended that …
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Asian operator Just Bet Online (JBO) has chosen former Premier League ace Dimitar Berbatov as the firm’s first ever brand ambassador whilst it undergoes a rebrand. JBO has continued to develop its offering for football fans around the world, implementing an expansion plan over the past 12 months to grow its global footprint into more emerging markets and empowering the …
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Sports tech provider Stats Perform has expanded its presence in the German Bundesliga following an agreement with Bayer 04 Leverkusen. The partnership will see Bayer utilise the firm’s Edge Analysis match preparation tool, which applies unique AI models to unlock, dynamic, predictive and objective insights – powered by tracking and event data – to improve pre and post-match analysis. Several …
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Nick Haynes from Form Labs suggests PSG’s response to a slow start in Ligue 1 may be a sign of normal things to come for the big teams across Europe and questions whether the bookies have been slow to react to a slowing of the goals, before highlighting four ‘Impact Players’ to keep an eye on in the Premier League. …
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Ani Atabekyan, Chief Business Development Officer at VBET, discusses coming out of its “comfort zone” to enter a string of competitive gaming markets across the world, before explaining the natural shift to digital sponsorship assets and outlining an “unprecedented” deal to support Armenian football. SBC: What would you class as your key target markets? And which of these are new …
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Française des Jeux (FDJ) has announced a new responsibility directive after its flagship sportsbook property ‘ParionsSport’ launched a sponsorship programme to help France’s distressed amateur football clubs. Launching a national campaign across French media, ParionsSport has outlined plans to directly sponsor 100 amateur football clubs, with individual grants of €1,600 allocated for team equipment. ParionsSport has begun taking applications from …
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Vbet, the flagship European sportsbook property of BetConstruct, has expanded its French market presence after becoming the ‘official betting partner’ of Ligue 1 football club AS Monaco. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Agreeing terms on a two-year partnership, Vbet has secured its first ever French football sponsorship arrangement, …
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French online sportsbook and poker room Winamax has moved to expand its profile within Ligue 1, confirming that it has become the ‘principal shirt sponsor’ of Racing Club Strasbourg Alsace. Recognised as one of French football’s oldest teams (founded in 1906), for the next three Ligue 1 seasons’ Winamax confirms that ‘Le Racing will be wearing our red W, on …
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