Tag Archives: Liga Portugal

Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Betano to challenge Liga Portugal contract break-up 

Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.  Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season. However, last …

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Liga Portugal criticises Federbet match fixing claims

The Portuguese football leagues ruling body Liga Portugal has criticised the suggestions of match fixing by Federbet, the international agency for detection and prevention of illegal sports betting practices. Following a review Federbet had openly announced that it had recorded suspicious activities surrounding a number of games throughout Portuguese professional football leagues. Liga Portugal has moved to dismiss the claims …

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