Tag Archives: Liga BetPlay

DIMAYOR upgrade sees Genius Sports overhaul Colombian football media rights 

SBC News DIMAYOR upgrade sees Genius Sports overhaul Colombian football media rights 

DIMAYOR, the governing body of Colombia’s professional football leagues, has overhauled its entire media management and data gathering provisions, expanding its existing relationship with Genius Sports. The partnership will see Genius Sports launch a ‘new betting engagement commercial strategy’ optimising the media and data rights for DIMAYOR’s Liga BetPlay, Torneo BetPlay, Copa BetPlay and Superliga BetPlay competitions.  As result, all …

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