As customer acquisition costs increase, operators and media owners are finding consumer engagement and interest harder to achieve effectively . SBC caught up with DiscountIF Founder & CEO Lewis Holland, who details the importance of communicating real value and opportunities to your targeted customer. Combining a live event dynamic to its customer offers, start-up DiscountIF aims to be a leading discount portal …
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Matchbook launches industry incubator mLabs
Betting exchange Matchbook has launched a new collaborative incubator called mLabs which its hopes will foster the next generation of innovative start-ups in the online gambling sector. The new accelerator programme has been launched with the aim of attracting new talent that Matchbook will handpick and mentor in the hope that it can develop and nurture ideas through to product …
Read More »EIG Start-Up Focus – Lewis Holland – DiscountIF – Rewards & Innovation
SBC Business Correspondent Mark McGuinness continues his series of interviews with innovative start-up’s looking to take the igaming industry by storm. Today he speaks with EiG Start-Up Launch Pad runners up, DiscountIF and their CEO Lewis Holland about innovation by creating and engaging customers in new ways to shop for products. _________________ MM: Lewis can you tell us a bit about …
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