January 4, 2017
The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …
Read More »November 9, 2016
Paddy Power has suffered its biggest ever political payout, after being hit for over $4.5 million by customers who backed Donald Trump to become the 45th US President. The Irish bookmaker is counting the costs of its decision to pay out £800,000 on a Hillary Clinton victory back in October. Aided by the reopened FBI investigation into Clinton’s use of …
Read More »August 5, 2016
The 2016 Olympic games gets underway in Brazil today and there’ll be plenty of action to keep us entertained until August 21st. It’s been a controversial games before it’s even kicked off with the unravelling of the doping scandal, but here we focus on the opportunities that it offers for bookmakers. In its latest Bookies’ Corner series SBC picked the …
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