Vahe Khalatyan has been named as the new CEO of PartnerMatrix, EveryMatrix’s igaming affiliate software provider, filling a three month-long open vacancy. EveryMatrix explained that Khalatyan was chosen for the leadership role due to being a ‘key asset and leader within the team’ over the past eight years, playing a ‘crucial role’ in the platform’s development and achievements. Khalatyan commented: …
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AffPapa has confirmed Levon Nikoghosyan as its new CEO, with the igaming affiliate platform seeking to strengthen its standing in the wider industry. In his new leadership remit, Nikoghosyan will hold responsibility for setting and achieving AffPapa’s strategic developments, and play a role in developing an ‘innovative’ company culture. This also includes an objective of accelerating the firm’s growth rate …
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Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020. Writing in a blog post for EveryMatrix, the affiliate marketing platform’s parent company, he advised getting to know the key types of activity that suggest a possible scam. The first is that …
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PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has found that 81% of advertisers in the US market have turned towards affiliate marketing strategies. Publishing its Top Affiliates Networks Report 2021, the software provider carried out an in-depth analysis of the most prominent igaming affiliate networks. Among its key findings, it revealed that the average cost per …
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PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. Under the terms of this agreement, PartnerMatrix will work alongside both companies to increase user engagement, content reach for affiliate audiences and build a ‘trustworthy business environment’. Commenting on the deals, Levon Nikoghosyan, PartnerMatrix CEO, …
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PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured AsianLogic flagship betting subsidiary Dafabet as a new marketing client. Updating stakeholders, AsianLogic confirms that PartnerMatrix will power the affiliate marketing programmes of Dafabet and its subsidiary brand Nextbet, upgrading the online bookmaker’s all-around player acquisition capacities. Following a competitive review, AsianLogic has selected PartnerMatrix as affiliate …
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PartnerMatrix, a stand-alone Affiliate Management and Tracking Software System as part of EveryMatrix, has powered the launch of the TotoGaming Affiliate Program, which has been directly integrated with TotoGaming’s current platform as a third party. Through PartnerMatrix, TotoGaming Affiliates will provide flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant …
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PartnerMatrix is a major product revamp and release for EveryMatrix in 2017. A two-year project led by Levon Nikoghosyan CEO of PartnerMatrix, SBC gets the full low down on what EveryMatrix seeks to deliver to the crowded affiliate and player acquisition marketplace. _________________ SBC: Hi Levon, thanks for the interview. Can you detail to SBC readers why PartnerMatrix is …
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EveryMatrix has announced an integration of its real time affiliate and agent system, PartnerMatrix, with its payment processing company, MoneyMatrix. The industry platform and software supplier state that this marks a significant step for client satisfaction, as it strives for continuous improvement. Before taking this step, affiliates had to register in EveryMatrix’s standard gaming platform in order to access their …
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EveryMatrix has announced that Riobet Casino will integrate the PartnerMatrix affiliate product into its platform, in order to promote its gaming solutions and deliver the best marketing tools to affiliates. PartnerMatrix has been designed to be flexible, and assist clients with better management of their own affiliate and agent programs. Operators can access various functionalities and features from any section, …
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