Tag Archives: Letou

Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou

Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …

Read More »

Paul Fox – LeTou: Changing Times require Changing Perceptions…

In order to continue its UK growth, the betting sector must adjust to growing regulatory demands and social pressures. Looking forward, Paul Fox Chief Executive of LeTou details why stakeholders have to broaden their values and agendas for 2019 and beyond. .. _____________________ The gambling industry consistently generates headlines in this country. Whether it is television advertisements, sports sponsorships, fixed-odds …

Read More »

Filipino betting firm LETOU announced as Inter Milan sponsor

LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …

Read More »

ASA issues warnings over fairytale themed adverts

The Advertising Standards Agency (ASA) has sanctioned gaming operators over the publication of adverts that could specifically appeal to children. The complaints were made by the campaign group, Fairer Gambling relating to promotions by Fun88.co.uk, Letou.co.uk and ProgressPlay owned m88.com. Three of the complaints were in regards to m88 and were about Fairytale Legends Red Riding Hood, Fairytale Legends Hansel …

Read More »

Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

Read More »

Calls for companies to provide gambling support backed

Copyright: belchonock / 123RF Stock Photo

Asian sports betting and online casino company LeTou, the gaming shirt sponsor of Premier League side Swansea City, has backed calls for professional sportsman to receive problem gambling education and support. The Professional Players Federation (PPF) and GambleAware has called for added guidance to be provided, with the PPF urging bookmakers to ensure any sponsorship agreements include a provision for …

Read More »

Andrew Morgan – Independent Content Services – The local lingo

content - Copyright: lyricsai / 123RF Stock Photo

Andrew Morgan, International Manager and Senior Editor at Independent Content Services, says proper translation is key to bookmakers succeeding in their plans for global expansion. Online bookmakers are now truly global. They operate in markets from Europe to America via Asia and Africa, with many looking to extend their reach further as new jurisdictions open their doors to online betting …

Read More »

Swansea City seeks to expand Asian commercial presence with Letou shirt sponsorship

English Premier League football club Swansea City has this morning announced that new Asian-focused online betting and casino operator, Letou (letou.co.uk) will be its season 2017/18 official shirt sponsor. The Welsh football club today hosted an unveiling ceremony for its new season ‘home & away shirts’ designed by Spanish kit manufacturer Joma. The new shirt features the branding of Letou …

Read More »