Tag Archives: leovegas

‘Shot by shot’ markets tee up LeoVegas for golf growth in 2019

Kiron

LeoVegas is “gearing up for a big 2019 of golf” after the successful introduction of new Kambi powered betting markets at last month’s Ryder Cup in France. The mobile gametech group launched a variety of markets for featured matches at the biennial golf contest – won by Thomas Bjorn’s European team by a 17½ – 10½ scoreline, including ‘hit the …

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LeoVegas maintains strong relationship with LOGiCO

SBC News LeoVegas maintains strong relationship with LOGiCO

In spite of departing LOGiCO over a month ago, LeoVegas has emphasised it maintains continued contact with the Italian trade body and has a ‘great respect’ for the group’s work. As the operator leads the fight against the Lega-5Star coalition government’s moves to implement its ban on gambling advertising, LeoVegas cited “differences in strategy and tactics” for its decision to …

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LeoVegas shows Dignity Decree defiance through EU complaint

SBC News LeoVegas shows Dignity Decree defiance through EU complaint

As the Italian Lega-5Star coalition government moves to implement its ban on gambling advertising, forming part of its Dignity Decree, Stockholm-listed LeoVegas has submitted a formal complaint to the EU. Leading the complaint, Niklas Lindahl, Leo Vegas’ Managing Director for Italy, remains “convinced” the Decree will be overturned, because introducing it on 1 January 2019, as planned, would breach the …

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LeoVegas seeks to broaden tech talent pool launching Regulus Programme

SBC News LeoVegas seeks to broaden tech talent pool launching Regulus Programme

Stockholm-listed LeoVegas AB has launched its new corporate initiative ‘LeoRegulus Programme’ seeking to widen its talent development resources whilst further expanding its access to tech talent. The LeoRegulus initiative was disclosed to Swedish business news source Dagens Media last week by Chief Executive Gustaf Hagman alongside Group HR Officer Caroline Palm. Seeking to widen its tech talent pool, LeoVegas governance launches …

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Premier League drives reward-based reactivation on LeoVegas

LeoVegas

LeoVegas has revelled in the return of the Premier League, despite keeping its players engaged in the aftermath of the World Cup through live tennis, instant markets and European football qualifiers, as well as the early August resumption of the Championship. A deeper selection of player props powered by Kambi, including a unique penalty shootout market and multiple bet types …

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NetEnt tests affiliate marketing capabilities

SBC News NetEnt tests affiliate marketing capabilities

Stockholm-listed industry games developer NetEnt AB has announced the beta-launch of its new affiliate business. Updating the market, the games developer will launch an open ‘games section’ on its www.netent.com website, allowing visitors to free-play on all of its active games portfolio. The games section will allow NetEnt partners such as LeoVegas, Casumo, Cashmio and ComeOn to promote real-money incentives and …

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LeoVegas relaunches BetUK as a UK sportsbook property

SBC News LeoVegas relaunches BetUK as a UK sportsbook property

Stockholm-listed online gambling group LeoVegas AB has confirmed that it will strengthen its UK sports betting proposition, adding new sportsbook provisions to its BetUK brand. Updating the market, LeoVegas governance outlines that it will relaunch BetUK as a sportsbook property, having recently secured the brand’s first sponsorship agreement with Championship football club Swansea AFC. Entering 2018, LeoVegas secured the BetUK …

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Melvin Ritsema: Staying true to Royal Panda’s sportsbook roots

SBC News Melvin Ritsema: Staying true to Royal Panda’s sportsbook roots

In the second of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema discusses his company’s takeover by LeoVegas, staying true to its own sportsbook roots despite the acquisition, why the UK market remains the principal target, and how pricing ploys around the World Cup will be taken forward into future high-profile tournaments. SBC: Was the Royal …

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CasinoBeats Summit: Countdown to London Begins!

SBC News CasinoBeats Summit: Countdown to London Begins!

It is now just a month until the international online casino industry comes together at the inaugural CasinoBeats Summit, taking place at Olympia London on 19/20 September. As the event draws nearer, more operators and suppliers are committing to the two-day Summit, which will welcome over 250 delegates and 30 leading industry speakers to its 14 sessions. Among many highlights, …

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