Tag Archives: leovegas

LeoVegas adds greyhound content via SIS Watch and Bet deal

LeoVegas adds greyhound content via SIS Watch and Bet deal

SIS (Sports Information Services) has agreed to supply its UK and Irish greyhound racing content in a Watch and Bet format to LeoVegas. Through SIS’s Watch and Bet model, bettors will be able to view live races without the need for a prior bet, which the supplier believes will help LeoVegas drive both engagement and revenues. All brands in the …

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LeoVegas enhances Nordic market status with Google Play debut

LeoVegas has become the first online casino operator to pass the approval process and launch on Google Play in the Swedish, Danish and Spanish markets. The agreement represents a significant step in the firm’s international expansion, as players utilising Android devices make up roughly 45% of the mobile operating system market share in Sweden, 38% in Denmark and 90% in …

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Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

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LeoVegas launches ‘LeoUniverse’ marketing initiative

Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …

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LeoVegas wary of tricky markets despite record Q4 performance

LeoVegas AB has reported its ‘strongest fourth quarter ever’ but has found going tough in its core Nordic markets. Changes in regulations in both Sweden and Norway, and large tax increases in Denmark have caused the company’s Nordic profile to strain, but the group has still been able to report adjusted EBITDA growth of 25 per cent for the full …

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Marathonbet becomes latest operator to integrate GiG Comply

Marathonbet has become the latest company to sign an agreement with Gaming Innovation Group (GiG) in order to integrate the GiG Comply compliance tool. GiG Comply is tailored to cover market-specific legislation and advertising standards, ensuring Marathonbet meets compliance requirements in various territories. The self-service marketing compliance software will allow Marathonbet to establish checklist perimeters with specific criteria to scan …

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Cristina Niculae joins Interactive Gaming Group as new CEO

Multi-platform iGaming marketing firm Interactive Gaming Group (IGG) has strengthened its board with the appointment of Cristina Niculae as the new CEO. Niculae has over 17 years of experience in business leadership roles. Most recently, she held the position of Chief Strategy Officer at GiG, having joined the company in 2017 as the Chief Operating Officer of its iGamingCloud business. …

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Winning Post: Playing it straight on black market threats

Regulus Partners sets the record straight on how betting incumbents should represent black market threats, where the emphasis should be placed on understanding player habits and protecting integrity over market size impacts.   Whenever a regulator or government seeks to make ‘illiberal’ changes to gambling policy, the dangers of a black market will almost inevitably be wheeled out in evidence …

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William Hill and Flutter top GambleAware Q1-Q3 donors

GambleAware has released its donor list for the first three quarters of 2020, with William Hill topping the list, followed by Flutter Entertainment and bet365. Publishing its industry donation figures for 1 April – 30 December 2020, GambleAware revealed that William Hill made a pledge of £1.04 million, with £540,000 donated. Following William Hill was Flutter Entertainment – the holding …

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Triggy boosts engagement with LeoAlerts American football addition

Triggy boosts US engagement with LeoAlerts American football addition

Triggy has strengthened its US market offering with the addition of American football to the LeoAlerts live score app from LeoVegas. Lauded by Triggy as a ‘milestone’ for the company, it will allow LeoAlerts users to get personalised push notifications and ‘NextBets’ for their favoured games and teams. NextBets comes with a ‘Trigger’ functionality where you can set alerts for …

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