Tag Archives: LeoVegas AB

Mediacle maintains tier-1 momentum with LeoVegas partnership

LeoVegas

Stockholm-listed online gambling group LeoVegas AB has become the second industry incumbent to partner with industry full-service marketing agency Mediacle, optimising its localisation capabilities for emerging markets. The agreement will see Mediacle work with LeoVegas marketing teams, optimising campaigns and customer engagement for new markets. A specialist agency in industry marketing and player acquisition strategies, Mediacle offers operators tailored marketing solutions …

Read More »

Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

Read More »

LeoVegas AB moves on Spanish ‘soft launch’

Stockholm-listed online gambling group LeoVegas AB has announced the ‘soft launch’ of its first Spanish domain – LeoVegas.es. This July, LeoVegas governance announced that it had secured approved DGOJ licenses, allowing the online gambling group to operate B2C casino and sportsbook provisions for the regulated Spanish online gambling marketplace. Detailing a quick turnaround, the online gambling group launches a ‘lite …

Read More »

LeoVegas completes systems migration to Google Cloud

Stockholm-listed LeoVegas Group AB has completed a key technical objective, after migrating its entire gaming and customer management platform provisions on to the Google Cloud. The European online gambling group states that it will gain significant flexibility whilst improving product scaling capacities, as its core systems transfer from being maintained in Malta to the Google Cloud Platform (GCP). Fulfilling a …

Read More »

LeoVegas positive over 2019 outlook despite UK & Sweden adjustments

LeoVegas

Stockholm-listed online gambling group LeoVegas AB has detailed a positive opening to 2019 trading, as the company adjusts to new regulatory conditions within the UK and Sweden. Publishing its Q1 2019 trading update (period ending 31 March), LeoVegas reports a 12% increase in corporate revenues to €86 million (Q12018: €77m), as the company records double-digit growth in customer metrics related …

Read More »

LeoVegas looks to the future after closing challenging 2018

LeoVegas - Two chairs with flags of UK and sweden isolated on white. 3D illustration

Stockholm-listed online gambling group LeoVegas AB recovered from a transitional Q3 period to post a 25 per cent revenue increase to €84.5m for Q4 2018 (1 October to 31 December) trading. However, the operator’s organic growth in local currencies excluding the UK was just 14%, a figure which, according to Regulus Partners, “represents a material gap down on what the …

Read More »

LeoVegas sets 50% regulated market revenue target for 2019

The end of a long and ultimately successful road towards gambling market liberalisation in Sweden has put one of its own – Stockholm-listed LeoVegas AB – on target to break the 50 per cent barrier for revenues derived from regulated markets. ________________ LeoVegas has told SBC Magazine that it expects to derive more than 50 per cent of its revenues …

Read More »

LeoVegas AB targets Spanish entry in Q1 2019

Stockholm-listed LeoVegas AB has targeted entering the Spanish online gambling market by Q1 2019. Updating stakeholders, LeoVegas governance has this morning confirmed that it has filed for a Spanish DGOJ licence for online sports betting and casino services. Gustaf Hagman, LeoVegas AB Group CEO, detailed Spanish market entry as a key directive for 2019. He said: “We are now taking the …

Read More »

LeoVegas reshuffles marketing and comms leadership pack

LeoVegas

Stockholm-listed LeoVegas AB confirms that it has undertaken a restructuring of its marketing division, seeking to strengthen its internal operations and leadership. Following July’s promotion of Louise Nylén, to the position of Deputy CEO, LeoVegas governance has moved to split the executive’s former Chief Marketing Officer (CMO) responsibilities. Updating stakeholders, LeoVegas has placed Petra Blixt as one of two Marketing …

Read More »

LeoVegas shows love for Malta Pride 2018

LeoVegas AB has confirmed that its flagship LeoVegas brand will be a ‘Proud Supporter of the 2018 Malta Pride Week’ (Malta Pride). Malta Pride takes place from 9-16 of September, with its headline ‘Pride Parade & Street Concert’ being held on 15 September in Valletta. The theme of Malta Pride Week 2018 will be ‘Pride in the heart of the …

Read More »