Tag Archives: Leicester City

SBC Podcast – A daily push on sponsorship activation

Check out the new SBC Podcast featuring the discussion at this year’s Betting on Football #bofcon conference about partnerships between football clubs and betting firms and the best ways for activation . Tony Kenny, Head of Sponsorship for William Hill, and Mark Davies, Head of New Business at Leicester City, agreed that the days of making a sponsorship deal and waiting to the end …

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UK Bookmakers taking no chances on Premier League 2016/17 long-odds

Having been stung by Leicester City’s fairytale Premier League 2015/16 championship win, UK bookmakers appear to have put an end to their long-odds offerings, as they gear up for a new season of English football. Ladbrokes a major victim of The Foxes’ title victory, reported that they had suffered a £3 million hit as football punters cashed-in on starter odds …

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Foxe Catcher! BetStars scores Leicester City European betting partnership

English Premier League Champions Leicester City FC have announced Amaya Inc online betting subsidiary BetStars as its official European Betting Partner as the Foxes make their Champions League debut in season 2016/17. Announcing the partnership this morning, Leicester City management detailed that the BetStars brand would receive high coverage placement throughout The King Power Stadium (capacity: 32,000) during season 2016/17 …

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Jim Mullen – Ladbrokes stands to lose £1 million per England Euro 2016 win

Speaking to Bloomberg News Ladbrokes CEO Jim Mullen has detailed that his firm stands to lose £1 million per England win during Euro 2016 opening half (France June 10 – 10 July). Gearing up for a crucial period in bookmakers’ calendars, Mullen stated that England winning the Euro 2016 tournament would pose ‘the biggest single risk’ to Ladbrokes financial year …

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Sporting Index – Leicester City to finish next season on 59 points

Spread betting firm Sporting Index has made the bold prediction that English Premier League (EPL) champions Leicester City will finish the 2016/17 EPL season on just 59 points. The newly crowned domestic champions will need to contend with Champions League participation in addition to the pressure of defending a title, and traders at Sporting Index predict that the Claudio Ranieri-managed side …

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Leicester City triumph to trigger ‘recalibration’ on long shot pricing

The news media is awash at how much Leicester City’s incredible Premier League title triumph is going to cost the betting industry, but we may not see the true impact of the unlikely win until next season. While the estimates are that The Foxes’ 5,000-1 victory has cost the betting industry between £25m – £50m, the truth is that the …

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Betfred believes – Bookmaker paying out on Leicester title winning bets

Betfred Co-Founder Fred Done has paid out more than £1 million to 8,000 punters who backed Leicester City to win the Premier League. Of these one of the happiest has to be a punter from Warwickshire who is now £45,000 richer having staked £30 on the Foxes to win the league at odds of 1500-1. Leicester City’s 1-0 win over Southampton on Sunday left them …

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Foxes Delight! Titanbet UK pays out on Leicester City title win

Titanbet UK has become the first bookmaker to pay-out on Leicester City winning the 2015/16 Premier League (EPL) title. With eight match days remaining and the Foxes just five points clear of nearest title rival Tottenham Hotspurs, Titanbet UK has declared that the EPL trophy will go to the East Midlands club. Titanbet UK marketing declared that it would pay-out …

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Dropping like flies – Another Leicester fan cashes out

William Hall has reported that a fan in Leicester has decided to cash in on his bet for the Foxes to win the Premier League title to the tune of £29,788. The customer had placed a £20 each way bet after the first round of Premier League fixtures with odds of 2500/1. He stood to win £51,600 if Claudio Ranieri’s men can hold …

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Leicester City fan wins Scoop6 with Betfair

Scoop6 bonus hunter Christopher Downes will guarantee himself a five-figure profit in his quest for a slice of Saturday’s near £1 million pound pot by laying off his selection on the Betfair Exchange.  Downes is a keen punter whose previous biggest win was £3,400 on a placepot. He is said to be leaning towards picking the favourite, Blazer, as his …

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