Bringing innovation and player engagement to its retail betting shops, bookmaker William Hill has launched a series of interactive shop window takeovers promoting its Cheltenham Festival 2017 offers and market odds. The project led by Leeds-based retail and leisure marketing agency Savvy, will see William Hill promote a live in-store campaign utilizing interactive holograms of racehorse and jockeys. The horses …
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The governance of Sky Betting & Gaming (SB&G) will continue its commitment to Yorkshire talent development by confirming a £500,000 investment in its ‘graduate program’ for a second year running. SB&G which services offices in Leeds and Sheffield is currently one of Yorkshire’s biggest technology recruiters. Following the successful implementation of its 2016 graduate recruitment scheme, SB&G governance is seeking …
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Following a market opening for the 2023 European City of Culture which has Leeds as the current frontrunner, we spoke to Head of Corporate Affairs at Sky Bet Adam Smith. Sky Bet has recently expanded in the city, and is a big believer in the government’s Northern Powerhouse scheme. SBC: As a company which has generated over £140m for the …
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Seeking to expand its digital and tech development capabilities, the management of Sky Betting & Gaming (SB&G) has confirmed that the operator has ‘significantly expanded’ its presence within the Wellington Place Leeds tech hub. The move sees independent SB&G double its operational workspace within Wellington Place, taking up a total presence of 80,000 square feet. Having undertaken a significant growth …
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Seeking to boost its international development and innovation capabilities, Sky Betting & Gaming (SB&G) has confirmed the appointment of Simon Ince as Director of International Technology. Ince joins SB&G’s operations from global technology giant Microsoft, where he held a number of senior management roles focusing on product development and delivery. The appointment of a Director of International Technology, comes as SB&G …
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Rachel Riley hosted Sky Betting and Gaming’s first annual Gala Ball celebrating a year of fundraising in aid of Teenage Cancer Trust. The Countdown star and Sky Sports’ Friday Night Football presenter announced that Sky Betting and Gaming has already exceeded its original fundraising target of £20,000. Hundreds of employees at the company have contributed to this figure, participating in …
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Sky Betting & Gaming’s continued attempts to breed the next generation of online gambling tech talent has taken a further step forward with the news that 25 early-career tech recruits have graduated from the 14-week intensive tech boot camp stage of its software academy programme. The programme saw aspiring developers and testers working on projects in either the gaming or …
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Sky Betting & Gaming has partnered with the UK-based sport for employment charity Street League, to introduce the first of its kind for the company; a combination of educational and sports coaching sessions delivered by employee volunteers. As part of its ‘Giving Back’ policy, the company allows two paid days per year for employees to put their time towards good causes. And this week, …
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Sky Betting and Gaming (SB&G) has announced the relaunch of its Sky Bingo brand following six months of research and development. The relaunch will be supported by the product’s largest multi-channel campaign investment, and headlined by the new strap line of ‘Expect Excitement’. The new ‘One to Go Moment’ campaign made its UK TV debut on Friday 7 October, and …
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Publishing its full year 2016 results (12-month period ending 30 June), independent bookmaker Sky Betting & Gaming (SB&G) has delivered strong growth across all its 2016 metrics, as the operator prepares for its future international expansion. Closing its FY 2016, SB&G detailed that Group Revenues had hit £373 million, up 51% on corresponding FY 2015’s £247 million. The operator’s significant …
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