The English Football League (EFL) has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky Bet. As part of the fund, financial assistance will be directed towards initiatives associated with over 60 EFL clubs, including a variety of projects aimed at addressing isolation, enhancing fitness and mental well-being, boosting sports …
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12BET strengthens PL presence as Leeds United sponsor
12BET has been revealed as the official betting partner in Asia for Leeds United. The collaboration will now provide the 2007-founded sports betting and casino company – active in European and Asia Pacific markets – with geo-targeted assets, club IP and further promotional material. Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United …
Read More »Maresca’s men outfox Leeds and Southampton in bet365 trading
Leicester City’s decision to appoint ex-Manchester City assistant manager Enzo Maresca as their new boss is causing major excitement among football bettors, but data released by bet365 shows that there is also huge support for fellow relegated clubs Leeds United and Southampton in the Championship title race. The three teams that crashed out of the Premier League head the bookmaker’s …
Read More »Kindred returns to Leeds United with Unibet as training kit sponsor
Unibet has been named the official training wear partner of Leeds United, from the beginning of the 2023/24 season. The Kindred Group-owned operator’s branding will feature on the men’s first team and women’s team training wear, along with the men’s first team coaching staff. Sam Mead, Head of UK Marketing at Kindred Group, commented: “We are delighted to be linking …
Read More »SBOTOP hopeful to ‘remain part of Leeds story’ after sponsorship phase out vote
The Premier League announced yesterday that its clubs had voted almost unanimously in favour of phasing out betting sponsorships, and so SBC News reached out to bookmakers with top-flight partners to gain an industry perspective. Replying to our queries, Bill Mummery, CEO of Celton Manx Limited – parent company SBOTOP, the front-of-shirt sponsor of Leeds United – observed that the ‘voluntary …
Read More »Punters studying the history books for 2022/23 Premier League predictions
The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet. A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …
Read More »Oddschecker: bet365 tops Premier League clickshare table
Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
Read More »Premier League clubs to discuss their betting sponsorship futures
Premier League football clubs will examine and discuss the future of betting sponsorships at a meeting scheduled for this Thursday. Sky News has this morning reported that EPL leaders will receive an ‘update on findings around shirt sponsorships and gambling addiction’. Football’s relationship with betting operators has become a prominent concern of the government’s ongoing review of the 2005 Gambling …
Read More »Inside Edge: How important is it to be top of the table at the turn of the year?
Kicking off 2021 with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – takes a look at the significance of being league leaders on New Year’s Day and whether this season is where value lies away from the top of the table. We are now exiting the most intense and challenging part of the …
Read More »SBOTOP boosts its Caribbean appeal with Bravo on board
Isle of Man betting group Celton Manx has confirmed the appointment of West Indies cricket icon Dwayne Bravo as the first cricket ambassador for its flagship SBOTOP sportsbook brand. Bravo is recognised as one of Caribbean cricket’s best ever ‘all-rounders’, representing the West Indies in all formats of the sport, spanning a career of 256 test caps and 120 one-day-internationals. …
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