Payments platform Skrill has followed its agreement with esports betting operator Luckbox with a partnership with Leeds United FC of the Premier League. As a result of the agreement, supporters of the West Yorkshire club will be able to utilise Skrill to make purchases on the team’s official website, such as making ticket payments and buying merchandise. The deal will …
Read More »Tag Archives: Leeds United FC
Inside Edge: Penalties galore…but has the market overcorrected?
Over the next few months, Nick Haynes from Form Labs – a division of Bettorlogic – is doing a Friday round-up of the best of the weekend’s sporting activity. As you can imagine, penalties are top of this week’s agenda. Three game weeks down and we’re beginning to get a taste of what this Premier League season may have in …
Read More »InCrowd continues to elevate fan engagement in football
InCrowd are continuing to enrich fan engagement for supporters of Leeds United, with the launch of a new mobile app available to download on the Apple Store and the Google Play Store. LUFC fans have access to a new two-way channel between themselves and the club. The Official LUTV mobile app enables fans to engage with a host of different …
Read More »32Red -Director of Brand & Acquisition Gerry Murray – Maximising the reach of brand ambassadors
Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …
Read More »