Tag Archives: Lee Richardson

Lee Richardson – Gaming Economics: Big events, tiny audiences….how sports fans, bettors and bookmakers all lose out!

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

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Lee Richardson – Gaming Economics : TV, football & betting…The wrong sort of viewers?

Apparently, the governance of the English Premier League (EPL) are in urgent talks with cyber-security experts in an effort to stop fans watching top-flight football on illegal online streams. This matters hugely to the EPL, which has sold rights to live football in the UK to BT Sport and bSkyb for billions on the basis that it attracts the young, …

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Lee Richardson – Gaming Economics – Bitcoin’s true sector value

As a currency Bitcoin has seen its critics and sceptics grow in the past months as its value continues to decline. Nevertheless Gaming Economics MD and SBC Contributor Lee Richardson tells the betting sector that the crypto-currency’s mechanisms may likely lead to much needed industry wide innovation and operational restructuring… __________________ Many of us have heard of Bitcoins. Some have earnt these digitally-created tokens, …

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iSport Genius appoints Lee Richardson for European expansion

Sydney based sports data and user engagement developer iSport Genius has confirmed the appointment of Lee Richardson as Head of European Commercial Development. Richardson an 18 year gambling veteran joins iSport Genius from private industry consultancy Gaming Economics, where he advised numerous start-ups and new services targeting market entry. Richardson has further held governance positions at Boylesports (2010 -2011), Chartwell …

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Lee Richardson – Gaming Economics – Sports integrity & betting…who loses?

At last week’s Malta i-Gaming Seminar (MiGS), Gaming Economics participated in an industry panel discussing the issues surrounding sports integrity and betting. One essential question was debated; who has most to lose from fixed matches, corrupt governance, doping scandals and all the rest?  The sport itself, bookmakers, punters or fans? All have a special and vested perspective, of course, yet …

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Lee Richardson – Gaming Economics – Horseracing, betting & TV…in terminal decline?

Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …

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Scott Longley – BRIC’s decay impacts regulatory debate

With the cash strapped governments of the once mighty BRIC nations, seeking to implement new economic policies to boost their dwindling funds. Scott Longley examines how the current BRIC downturn will impact betting’s regulatory debate and progress amongst emerging economies  _______________________ Like a worried bunch of Chicken Little’s, the economic commentaries have been busily scaring the world’s markets with the doleful …

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Lee Richardson – Gaming Economics – The battle for bwin.party; too soon to celebrate?

After last month’s proposed £2.3bn (€3.23bn) merger between Ladbrokes and Coral was amicably agreed last week – subject to approval by the UK Competition and Markets Authority – the industry moves onto what could become a more bitter battle. Ten days ago, 888.com’s £900m (€1.27bn) offer to acquire its larger e-gaming rival Bwin.party Digital Entertainment (Bwin) was accepted, announced and …

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Comment: Lee Richardson – Gaming Economics – Football, betting and live TV…Sky’s the limit?

Last month, the English Premier League (EPL) sold the rights to broadcast its matches between 2016 and 2019 to Sky Sports and BT Sport for a record-breaking £5.14Bn ($7.92Bn). According to research undertaken by Gaming Economics, betting on the EPL is fast overtaking horseracing as the most popular sporting event of choice by UK punters, with in-running betting (IRB) taking …

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Lee Richardson – Gaming Economics – Africa…untapped gold?

In January Gaming Economics analysed the relationship between global sports-betting and television audiences for the English Premier League (EPL). We highlighted the fact that, despite garnering 15% of the global TV audience for the EPL, Africa woefully under-served its 1.4 billion population wanting to bet on the sport it undoubtedly adores. Does the continent therefore represent an opportunity on the …

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