Tag Archives: Lee Richardson

WATCH: How will VAR impact in-play betting markets?

With the onset of the new football season, the biggest development is the introduction of VAR (Video Assistant Referee) in the Premier League. The erratic nature of how the VAR is being interpreted by officials provides a big headache for traders wanting to make sure that they aren’t stung by an unexpected decision, but at the same time provide a …

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SBC coming to America with Betting on Sports conference

America

Sports betting specialist SBC Events, organiser of global conferences Betting on Football and Betting on Sports, is bringing its expertise to America in order to help the gambling industry explore the opportunities afforded by the Supreme Court’s repealing of PASPA restrictions on the betting industry. Betting on Sports America is a two day conference which will be held on 24-25 …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

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Spectrum Gaming & Gaming Economics: Go West…The opportunities for European providers as land-based gaming meets online in US

As European betting and gaming markets saturate and see industry-wide costs driven up, the USA may provide fertile land for European betting stakeholders as US gambling giants redefine their customer propositions.  In a soon to be published industry White Paper, Spectrum Gaming and Gaming Economics assess current market dynamics, issues and stakeholder opportunities.  ______________________ Overseas online operators and providers who hope …

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Clarion Gaming – Lee Richardson to head up Totally Gaming’s ‘Sportsbook Management Academy’

Industry events’ organiser Clarion Gaming, has today confirmed that Lee Richardson will head up the launch and content of its ‘Sportsbook Management Academy’ for its Totally Gaming Academy program. Forming part of the Totally Gaming Academy’s twenty yearly education courses, the new Sportsbook Management Academy seeks to train and develop industry stakeholders on sports betting operations, business models and sector …

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Lee Richardson – Gaming Economics – Brexit…who wins, who loses?

Returning from the Malta iGaming Summit (MiGs), Lee Richardson, CEO of Gaming Economics assesses the impact of Brexit on gambling’s international stakeholders. Facing an uncertain future who stands to gain the most from Brexit and its wider impacts… _______________________ Late last month Collins, the dictionary publishers, named ‘Brexit’ the word of the year…and in light of the UK’s historic referendum …

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Lee Richardson – Gaming Economics – A long cold winter ahead…examining the latest UK government industry probe

Lee Richardson Chief Executive of Gaming Economics details opinion and context on the recent government announcement of an industry review of FOBTs and advertising standards… _________________________ Just as autumn arrives, the UK government has this week launched its long-awaited review of gambling, which includes an investigation of gambling machines (including Fixed Odds Betting Terminals (FOBT)) and advertising. Gaming Economics has …

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International betting community gathers in London for Betting on Sports 2016

London will be subjected to a sports betting industry invasion on Thursday 15th and Friday 16th September, as sports betting operators from around the globe arrive to network and discuss the latest trends and developments. Betting on Sports 2016 has attracted sportsbook operators from the UK, Central and Eastern Europe, US, Canada, Africa, Asia, and even Australia. Organised by SBC …

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Lee Richardson – Gaming Economics: Big events, tiny audiences….how sports fans, bettors and bookmakers all lose out!

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

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