Tag Archives: Lee Drabwell

Lee Drabwell, PBS: Drawing in a customer base frustrated by the online experience

customer

Following a record-breaking Grand National weekend for self-service betting terminals (SSBTs) from Playtech BGT Sports (PBS), which saw bets placed more than double over last year, the company’s Senior Commercial Director Lee Drabwell explains the reasoning behind their surging customer popularity… SBC: SSBTs are proving to be increasingly popular with horseracing customers, why do you think this is the case? …

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Playtech BGT Sports tops Grand National turnover record

customer

Self-service betting terminals (SSBTs) provided by Playtech BGT Sports (PBS) took more than double the number of bets from last year’s Grand National. This weekend, the omni-channel sports betting solutions provider enjoyed record turnover from the biggest National Hunt horse race, first held at Aintree in 1839. PBS confirmed that turnover increased by 135% when compared to 2018, highlighting the …

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Commercial restructure sees Playtech BGT promote John Pettit to CCO

Playtech BGT Sports, the sportsbook software and technology development division of FTSE100 Playtech Plc, has moved to restructure its commercial leadership, confirming the promotion of John Pettit to the position of Chief Commercial Officer (CCO). Pettit has formerly served as Managing Director of Playtech BGT for UK, Ireland and Australia since 2015, securing the division a number of new client wins …

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Playtech BGT appoints Lee Drabwell as UK & Ireland Operations lead

Playtech sports betting technology subsidiary, Playtech BGT Sports (PBS) has bolstered its executive leadership team confirming the appointment of former Ladbrokes Managing Director Lee Drabwell as new Chief Operating Officer (COO) for PBS’ UK and Ireland division. A seasoned industry veteran, Drabwell spent 29-years with Ladbrokes serving a number of senior executive roles within the firm’s retail arm. Drabwell left …

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Ladbrokes veteran Lee Drabwell departs as retail operations lead

Ladbrokes Coral governance has confirmed the departure of veteran employee Lee Drabwell as Retail Operations Director. Drabwell has served Ladbrokes operations for 29-years, taking on numerous executive positions within the bookmaker’s retail betting division. Moving forward Ladbrokes Coral retail operations will be led by Andy Hicks former retail betting lead for Gala Coral Group. The enlarged bookmaker informed stakeholders that …

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Ladbrokes retail network secures BT Sport content

Ladbrokes’ retail betting division has confirmed that UK sports broadcaster BT Sport will be televised across its betting shop estate network. Confirming the partnership ahead of this weekend’s start of Premier League season 2016/17, BT Sport content will be displayed across all 2144 shops in the UK and 77 shops in Northern Ireland. The content of leading UK sports broadcaster …

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Ladbrokes announces further managerial changes as operator streamlines international operations

Continuing its operational and executive restructure under new CEO Jim Mullen, Ladbrokes plc has announced that following a review of the costs and efficiency of its international team it intends to restructure its International operations. Following the restructure Damian Cope, MD – International will leave the business and nine roles in the centrally based International team will be placed at …

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