Tag Archives: Lee Beirne

CasinoBeats Summit set to provide year’s deepest dive into online casino industry

SBC News CasinoBeats Summit set to provide year’s deepest dive into online casino industry

This week’s CasinoBeats Summit 2022 at the InterContinental in St Julian’s, Malta is set to deliver an in-depth examination of the industry’s key issues, thanks to the input of the strongest speaker line-up for any dedicated online casino conference this year. The event takes place on 24-26 May and has an agenda that examines what to expect from the next …

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Betting and gaming affiliates set for SBC Summit Barcelona meet-up

SBC Summit Barcelona

This month’s SBC Summit Barcelona will be one of 2021’s key meeting points for operators and affiliates, with more than 130 affiliate businesses set to attend the global betting and igaming show. The event will take place as planned at Fira de Barcelona Montjuïc on 21 – 24 September, as Catalonia and Barcelona are fully open for business events. It …

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“Building a product is like building a house” – Why ‘old school’ SEO still has its place alongside influencer marketing

influencer

“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.”  That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …

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SBC Digital Summit: SEO trends and the importance of preparation

SBC News SBC Digital Summit: SEO trends and the importance of preparation

On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage.  Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …

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