Tag Archives: Lee Beirne

Betting and gaming affiliates set for SBC Summit Barcelona meet-up

SBC Summit Barcelona

This month’s SBC Summit Barcelona will be one of 2021’s key meeting points for operators and affiliates, with more than 130 affiliate businesses set to attend the global betting and igaming show. The event will take place as planned at Fira de Barcelona Montjuïc on 21 – 24 September, as Catalonia and Barcelona are fully open for business events. It …

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“Building a product is like building a house” – Why ‘old school’ SEO still has its place alongside influencer marketing

influencer

“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.”  That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …

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SBC Digital Summit: SEO trends and the importance of preparation

On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage.  Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …

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