Tag Archives: Lean Convert

Rob Lee: Spotlight Sports – Winter World Cup to challenge bookmakers product aptitude

SBC News Rob Lee: Spotlight Sports - Winter World Cup to challenge bookmakers product aptitude

With 250 days until the first-ever Winter World Cup, Spotlight Sports Group Senior VP of Technology Rob Lee has taken time to discuss how important it is to get your product right in the run-up to the tournament. Lee, who recently joined the group from Sky Bet, also outlines the value of sportsbooks’ in-play products with games being televised around …

Read More »

GVC doubles down on LeanConvert’s optimisation capacity

SBC News GVC doubles down on LeanConvert's optimisation capacity

GVC Holdings has confirmed that it will expand its existing relationship with customer conversion and campaign optimisation specialist LeanConvert. The FTSE250 online gambling group has worked with LeanConvert teams for the past two years, with the optimisation outfit becoming a key stakeholder in the firm’s strategic alignment of its marketing divisions, post-GVC 2018 acquisition of Ladbrokes Coral. LeanConvert will work …

Read More »