Betting exchange brand BETDAQ has agreed a deal with League One outfit Sunderland AFC, which sees the firm announced as new title sponsor of the club. Under the terms of the new agreement BETDAQ, which forms part of the GVC Group, will see its branding appear on the front of Sunderland’s official jerseys, whilst also featuring prominently around its Stadium …
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The culmination of the English Football League (EFL) season is upon us, meaning that the inevitable drama and heartache of the play-offs awaits. This edition of On The Ball looks at some of the business of clubs from the EFL, as well as the a deeper look at the story that The FA could be about to sell the home …
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UK bookmakers are breathing a huge sigh of relief, after Manchester City crashed out of the FA Cup at League One Wigan Athletic courtesy of Will Grigg, saving up to £25m in the process. The Northern Irishman struck as the tie approached the final ten minutes, putting to bed any hopes Pep Guardiola’s side had of securing an unprecedented and historic …
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Football DataCo has announced that is has signed a duo of operators to long term data usage license agreements.. Ladbrokes Coral and Kindred Group join a growing list of licensed betting operators, which includes bet365, Betfred, GVC, Paddy Power Betfair, Skybet and William Hill. Through these new long term agreements, operators will be utilising match day data for the entire …
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A customer of Betway had a weekend to remember, after a collection of random selections helped him scoop £25,000 on the bookmakers free to enter ‘4 to Score’ game. John Bolton, 32, from Llanharan, South Wales, saw his four picks, Plymouth Argyle, Morecambe, Eastleigh and Brackley Town, all find the back of the net within 15 minutes of kick off. The …
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UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …
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VSoftCo has been in the news recently after agreeing a multi-year deal to integrate its branded football game VStriker and a branded variant of Spot The Ball on Leander Games. To mark the start of a busy summer for the virtual sports specialist, we caught up with the company’s sales director Simon Westbury to discuss motion capture filming at Bramall …
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Betsson AB online betting subsidiary Betsafe has been announced as official ‘In-stadium Betting Partner’ of Yorkshire football club Sheffield United for the 2016/17 English Football League One season. Confirming the partnership, Sheffield United will promote the Betsafe brand within high visibility areas at Bramall Lane (capacity 32,000) during its season 2016/17 matches. Betsafe marketing further revealed that the in-stadium partnership …
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