Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’. The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast …
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Racing Point F1 begins ‘New Era’ with SportPesa as lead sponsor
Seeking to amplify its European market profile, leading Kenyan bookmaker SportPesa announces that it has become the lead/title sponsor of the ‘Racing Point’ Formula 1 team. The move sees SportPesa, confirm early 2019 rumours that the bookmaker was seeking to become the first title-related betting sponsor of a F1 Team, following the sport’s governance lifting restrictions on betting sponsorships and …
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