Tag Archives: Ladbrokes

Ladbrokes reveals specific sports narrative with ‘We Glove It!’ campaign

This weekend Ladbrokes launched its second UK multi-channel advertising campaign ‘We Glove It!’ under the creative guidance of new marketing agency – Cravens Newcastle. Featuring British boxing legend Frank Bruno, Ladbrokes debuted ‘We Glove It!’ targeting coverage of Saturday’s much-anticipated WBC Heavyweight Championship boxing clash between Deontay Wilder Vs Tyson Fury. Launching ‘We Glove It!’, Cravens detailed that the campaign …

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Fury looks to inflict another blow on bookies

Copyright: melnyk58 / 123RF Stock Photo

In the early hours of Sunday morning British heavyweight Tyson Fury aims to return to the summit of the heavyweight division, when he challenges American knockout artist Deontay Wilder for his WBC Heavyweight Title. The Brit remains a slight underdog against the feared American, however Fury has shown he can overcome the odds before when he dethroned Wladimir Klitschko in …

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Finance Minister confirms review of Irish betting tax

According to the Times, the Irish Finance Minister Paschal Donohoe has confirmed a decision to review plans to double betting tax, after warnings from Irish Bookmakers Association (IBA) that the move would lead to significant job losses. The decision means there is likely to be a delay to the potential tax hike, which were due for implementation at the commencing …

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Ladbrokes strikes new partnership with PDC

Ladbrokes has been confirmed as the new title sponsor for multiple PDC tournaments including this weekend’s much anticipated Players Championship Finals. The newly formed deal means the operator becomes the primary sponsor of the Masters and UK Open from next year, capitalising on the opportunity presented with the Coral brand picking up the sponsorship of the UK Open. Barry Hearn …

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Sportium CEO Alberto Eljarrat seeks to deliver ‘new horizons’ for Spanish racing

Grupo Cirsa and Ladbrokes Spanish sportsbook joint-venture Sportium continues its commitment to modernizing Spanish horseracing, announcing that it has secured an exclusive partnership with ‘Gran Hipódromo Dos Hermanas’ – Andalucía’s biggest and most prestigious racetrack. The agreement sees Sportium become the lead betting services supplier to Apuesta Hípica y Deportiva Iberia (AHD Iberia), the province’s sole racetrack operator. Moving forward, …

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Rebel MPs seek to force Treasury’s hand over FOBTs

The Treasury’s decision to delay the implementation of a £2 maximum stake on fixed-odds-betting-terminals (FOBTs) until October has led to a revolt amongst Tory MPs. Defiance over the delay has mounted since Tracey Crouch resigned from the Department for Digital, Culture, Media & Sports (DCMS) in the immediate aftermath of Chancellor Philip Hammond’s controversial budget announcement. Whilst Theresa May places her …

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BetEasy swoops in as competitors crash on Melbourne Cup day

Melbourne Cup

BetEasy was the biggest benefactor in Australia as sports betting sites Sportsbet, Ladbrokes and Betfair all crashed on Melbourne Cup day – the biggest day on the nation’s betting calendar. As reported by The AGE, punters on Sportsbet, Ladbrokes and online betting exchange Betfair were temporarily unable to place bets on their smartphone apps or computers, while Tabcorp also reported …

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Ladbrokes places the Senet Group’s core message at the heart of SPFL sponsorship

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL). Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season. David Macdonald, Sponsorship …

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FA eyes betting industry levy after collapse of Wembley sale

After Fulham owner Shahid Khan retracted his £600m offer to buy Wembley Stadium, FA Chief Executive Martin Glenn has revealed the FA could seek to implement a levy on betting operators. Glenn had pushed for the sale of Wembley to increase the funding of grassroots football, however he failed to gain the backing of the FA Council and the potential …

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Trusted Hand! GVC & MGM confirm Adam Greenblatt as US joint-venture CEO

Issuing a combined corporate communication, US market strategic partners GVC Holdings and MGM Resorts have confirmed the appointment of Adam Greenblatt as US joint-venture Chief Executive of ‘MGM GVC Interactive LLC’ Noted as a key stakeholder in the creation of the MGM-GVC Interactive strategic property, Greenblatt has been promoted to the executive leadership position having formerly served as Director of Corporate Development …

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