Tag Archives: Ladbrokes

Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …

Ladbrokes continues its strategic expansion into Spanish speaking markets through Sportium its joint venture with Spanish gambling operator Cirsa. This week the UK betting operator announced that it had launched Sportium sports betting and gaming products under Cirsa Mexican casino brand Casino Life. Mexican igaming consumers will be able to play Sportium betting products on the CasinoLife.com.mx website. Ladbrokes will …

Ladbrokes is seeking a new Public Relations agency to handle corporate communications and public affairs of the publically traded gambling operator. UK marketing news sources have stated that Ladbrokes has sent out an agency brief to potential PR agencies it views capable of handling of handling numerous aspects of its corporate communications. Marketing consultancy and pitch specialists the Recommended Agency …

Adam Hurley of Ladbrokes has scooped the 2014 Betting Shop Manager of the Year award. The manager of the Winchecombe Street branch in Cheltenham beat a strong final eight, also including Ladbrokes’’ Kirsteen Sutherland who was the regional winner for Scotland. Hurley, who has been with the company since the age of 18, commented: “I’m so honoured to have won …

Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …

Ladbrokes Plc posted its first positive interim results, for Q3 2014 following eight rounds of consecutive losses recorded in previous interim results. Ladbrokes senior management announced that after posting its positive Q3 2014 results (three month period ending 30 September), it was now on track to meet its financial targets for 2014. Ladbrokes posted Group operating profits of £33 million …

Horseracing broadcaster and data supplier SIS has appointed former Ladbrokes and Betfair executive Paul Witten as Commercial Director. Witten joins SIS  from Tipp24, the German lottery business and is tasked with making SIS’s planned growth initiatives a success and will enhance the strength of its core video and data into retail betting products. His key responsibilities will include strengthening the …

Sportsbook platform provider FSB Technology has installed Richard Thorp as its new Business Development Director. Thorp, who has worked in a variety of senior roles within the gaming industry for almost 20 years, is charged with managing FSB Tech’s commercial efforts and sales pipeline. His appointment follows successful bids from FSB to provide sports betting solutions to Genting and The …

An appeal by the German state of Hesse against the suspension of the gambling licensing procedures has failed at the Higher Administrative Court Kassel. The Hesse Ministry of the Interior and Sport had been instrumental in issuing the 20 licences under the Interstate Treaty on Gambling, but some of the operators who didn’t get a licence have appealed against the …

Ladbrokes Retail management is planning to test artificial turf and “scent atmosphere” to select high street stores as the bookmaker aims to differentiate its retail division from competitors. Ladbrokes will look to recreate the feeling of the old fashioned football terraces in-store. Ladbrokes is working on its in-store ambiance project with commercial design agency Fitch London. The changes will look …