UK bookmakers are in fear of a Grand National wipe-out if legendary jockey Tony (AP) McCoy wins his last Aintree Steeplechase ride this Saturday. William Hill and Ladbrokes have estimated that £150 million will be wagered on McCoy who rides race favourite Shutthefrontdoor who is currently priced at 7/1. The popular jockey has been receiving early wagers from racing fans …
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Ladbrokes Director of Corporate Affairs’ Ciaran O’Brien has departed the operator to join competitor William Hill, ending his ten year term leading Ladbrokes corporate policy. O’Brien will join William Hill as Director of Corporate Communications. O’Brien joined Ladbrokes in 1994 from public relations and media communications agency Red Consultancy. He has held a key role in shaping Ladbrokes Plc’s corporate …
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Ahead of the UK General Election vote on 7 May, Ladbrokes has announced the launch of special micro-site The Ladbrokes Lowdown – General Election 2015. The Ladbrokes General Election micro-site was launched this week in time for the first set of leader debates hosted by broadcaster ITV. The General Election micro-site has been developed by London digital development agency Grand …
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Former Everton, Manchester United and England footballer, and now BBC pundit, Phil Neville has become an ambassador for football prediction platform Predikta. Here he discusses why he signed up and his take on the FA’s betting ban. SBC: Being a professional footballer, there must have been lots of travelling. How did you and your team mates kill time? PN: You’re …
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Football prediction game Predikta has signed up Phil Neville to support the re-launch of the brand’s platform, which connects mates, colleagues and even ex-players in a network for predicting football scores. Revamped to be more sociable and sharable, with the option to use Wisdom of the Predikta Crowd for accumulators, Predikta posts a list of ten matches ahead of each …
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Industry news source EGR Magazine has reported that Ladbrokes has expanded its European marketing team by appointing former Unibet France Country Manager Gildas Tanguy as Digital Director for its Belgian operations. The appointment of Tanguy as head of digital for Belgium is set to free up International Marketing Director Ian Catchick position to focus on core digital operations outlined by …
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Ladbrokes has announced that its Managing Director of Digital Jim Mullen is to be the next Chief Executive, taking over on April 1st from Richard Glynn. Mullen joined the business in November 2013 after three years at William Hill where he was COO of their on line operations. Since arriving at Ladbrokes he has led the operational transformation of Ladbrokes’ …
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Ladbrokes has appointed London creative marketing agency Kaper to design and execute its campaign for the upcoming birth of the Duchess of Cambridge Katherine Middleton’s second baby. Kaper were appointed to lead the special project, following a pitch to Ladbrokes marketing management. The agency will lead Ladbrokes marketing and design for the novelty betting marketing which will be displayed on …
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Ladbrokes predicts that the forthcoming UK general election, will be the biggest political betting market of all time. Ladbrokes announced to UK media and news sources that it expected a staggering £100 million to be wagered on the May vote, as the UK election heats up in the coming months. Ladbrokes Head of Political Betting Matthew Shaddick commented on the …
Read More »In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …
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