Tag Archives: Ladbrokes

Ladbrokes completes refinancing to extend existing bank facilities

Ladbrokes has completed its balance sheet refinancing to extend its existing bank facilities, which together with the completion of the £100m retail bond offer, results in an extension of debt maturity on attractive terms as well as diversifying its sources of finance. The re-financing follows from the launch on 27 May of a £100m 5.125% sterling retail bond with 8.25 …

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Ladbrokes offers combined odds for exchange customers

Ladbrokes have updated its recently launched betting exchange product, with the functionality to allow customers to compare prices with those on the fixed-odds betting platform. Ladbrokes has named the launch of this special feature as “stage two”. Customers will be able to access this pricing feature by clicking the ‘red box’, to display current fixed odds versus betting exchange odds, …

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ARC happy with All-Weather Championships

Racecourse operator ARC has hailed the success of the first ever All-Weather Championships which took place between October 2013 and April 2014 and culminated in the £1 Million Finals Day on Good Friday, 18April 2014. Tony Kelly, ARC Managing Director, said: “We are really pleased Year One of the All-Weather Championships proved to be such a thorough success. I would …

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Ladbrokes takes Super Pots Bar-X from Betdigital

Content and systems developer Betdigital’s popular offline Super Pots Bar-X game has been selected by Ladbrokes to be part of their online catalogue. “Super Pots Bar-X is an exclusive multi-channel title and we are really pleased with the initial performance. This deal will further strengthen our position online and we have made clear our pledge to work with best-of-breed suppliers and …

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SIS extends racing data supply deal

Cheltenham offer

Betting shop broadcaster SIS has extended its agreement as Official Pre-Race Data Distributors of British horse racing. SIS has formed a new agreement with PRD licence holder Racecourse Data Company to continue to supply the data to its retail and online customers until the end of 2018. SIS has had an arrangement with the British Horseracing Authority and subsequently its …

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Ladbrokes launches first ever responsible gaming advert

Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling. Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater …

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Igaming searching for a contender

SBC’s Ted Menmuir looks at the state of the igaming supply chain and notices one name running through it like a stick of rock. In April Ladbrokes announced that it was on course to fulfil its migration to Playtech’s igaming services. The all-encompassing deal struck with the igaming software provider will see Ladbrokes drop its Microgaming inventory, as the sector …

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Betting on Football to provide update on advertising rules

Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …

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Strong quarter for Ladbrokes

One of the UK’s oldest and largest retail bookmakers has warned of potential shop closures and job losses in 2015, because of regulatory uncertainty and a 5% hike in Machine Games Duty (MGD). Speaking as Ladbrokes released its Q1 Interim Management Statement, Chief Executive Richard Glynn, said: “The unexpected recent tax increases and ongoing uncertainty surrounding regulation are unwelcome. We …

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Ladbrokes launches BBH ‘Ladbrokes Life’ UK TV campaign

Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory. Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular …

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