Tag Archives: Ladbrokes

Players responding to Realistic’s 6 Appeal

Realistic Games’ recently released five reel slot 6 Appeal is attracting nearly twice as many players as their next most popular game, the supplier has revealed. Mobile and desktop versions of the game made their debut on Bet365 at the end of April before going live on BetVictor and Ladbrokes in May. The game has already established itself as a …

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Bookmakers count cost of England’s early exit

British bookmakers are cursing their luck that England delivered such a dire display and see themselves dumped out of the World Cup at such an early stage. They had been been anticipating a monumental haul this tournament, one which would provide a financial breakwater ahead of the forthcoming tax changes. William Hill predicted a turnover double that of the previous …

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Ladbrokes revamps look & layout of retail betting shops

Ladbrokes is set to introduce new digital and experiential  features to all its UK retail stores, as the operator looks to revamp its high street offering for 2015. According to UK marketing news source – Marketing Week, Ladbrokes has been consulted by retail design agency FITCH London, with a view to differentiate itself from its retail betting competitors. The new …

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Ladbrokes completes refinancing to extend existing bank facilities

Ladbrokes has completed its balance sheet refinancing to extend its existing bank facilities, which together with the completion of the £100m retail bond offer, results in an extension of debt maturity on attractive terms as well as diversifying its sources of finance. The re-financing follows from the launch on 27 May of a £100m 5.125% sterling retail bond with 8.25 …

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Ladbrokes offers combined odds for exchange customers

Ladbrokes have updated its recently launched betting exchange product, with the functionality to allow customers to compare prices with those on the fixed-odds betting platform. Ladbrokes has named the launch of this special feature as “stage two”. Customers will be able to access this pricing feature by clicking the ‘red box’, to display current fixed odds versus betting exchange odds, …

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ARC happy with All-Weather Championships

Racecourse operator ARC has hailed the success of the first ever All-Weather Championships which took place between October 2013 and April 2014 and culminated in the £1 Million Finals Day on Good Friday, 18April 2014. Tony Kelly, ARC Managing Director, said: “We are really pleased Year One of the All-Weather Championships proved to be such a thorough success. I would …

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Ladbrokes takes Super Pots Bar-X from Betdigital

Content and systems developer Betdigital’s popular offline Super Pots Bar-X game has been selected by Ladbrokes to be part of their online catalogue. “Super Pots Bar-X is an exclusive multi-channel title and we are really pleased with the initial performance. This deal will further strengthen our position online and we have made clear our pledge to work with best-of-breed suppliers and …

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SIS extends racing data supply deal

Cheltenham offer

Betting shop broadcaster SIS has extended its agreement as Official Pre-Race Data Distributors of British horse racing. SIS has formed a new agreement with PRD licence holder Racecourse Data Company to continue to supply the data to its retail and online customers until the end of 2018. SIS has had an arrangement with the British Horseracing Authority and subsequently its …

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Ladbrokes launches first ever responsible gaming advert

Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling. Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater …

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Igaming searching for a contender

SBC’s Ted Menmuir looks at the state of the igaming supply chain and notices one name running through it like a stick of rock. In April Ladbrokes announced that it was on course to fulfil its migration to Playtech’s igaming services. The all-encompassing deal struck with the igaming software provider will see Ladbrokes drop its Microgaming inventory, as the sector …

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