Tag Archives: Ladbrokes

William Hill on the prowl with 888 the prey

Online casino operator 888 has seen its share price jump by 18% after it revealed that William Hill has been considering making a move for the company. Shares in 888 rose 26.5 pence to 171.5 pence at the close of trading in London, valuing the company at about £608m. In a regulatory announcement, 888 told the stock market: “The Board …

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Slow count fraudster avoids jail

A ‘slow count’ fraudster has avoided jail despite costing bookmaker Ladbrokes an estimated £10,000 across an 18 month period. Snaresbrook Crown Court heard how John O’Connor conned staff at 14 branches of Ladbrokes over 18 months from July 2012. Among the tactics used by O’Connor was the placing of a bet near to the off, then using a variety of …

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ICE Blog Ladbrokes Case Study- Building an Omni-Chanel Strategy

ICE session – BetMarkets sports betting strategy Ladbrokes Head of CRM programmes’ Dan Hall presents a case study on how Ladbrokes is aiming to build an Omni-channel strategy across its platforms. Hall gives insight into creating consistent channel strategy to drive consumer engagement. SBC Session Notes Hall begins by pointing to UK consumer data which reveals that 54% of mobile …

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Bookmakers launch GambleAware week

The UK’s high street betting shops have officially launched GambleAware Week as part of their ongoing commitment to promote responsible gambling. The week is designed to educate customers about the tools available to help them stay in control and includes measures to increase the number of players setting voluntary limits on gaming machines. It coincides with the launch of new …

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Global Reviews – Key findings of sports betting industry’s digital performance in 2014

Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …

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Ladbrokes enters Mexican market with Sportium & Casino Life

Ladbrokes continues its strategic expansion into Spanish speaking markets through Sportium its joint venture with Spanish gambling operator Cirsa. This week the UK betting operator announced that it had launched Sportium sports betting and gaming products under Cirsa Mexican casino brand Casino Life. Mexican igaming consumers will be able to play Sportium betting products on the CasinoLife.com.mx website. Ladbrokes will …

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Ladbrokes seeks new Public Relations agency

Ladbrokes is seeking a new Public Relations agency to handle corporate communications and public affairs of the publically traded gambling operator. UK marketing news sources have stated that Ladbrokes has sent out an agency brief to potential PR agencies it views capable of handling of handling numerous aspects of its corporate communications. Marketing consultancy and pitch specialists the Recommended Agency …

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Ladbrokes employee takes Betting Shop Manager Award

Adam Hurley of Ladbrokes has scooped the 2014 Betting Shop Manager of the Year award. The manager of the Winchecombe Street branch in Cheltenham beat a strong final eight, also including Ladbrokes’’ Kirsteen Sutherland who was the regional winner for Scotland. Hurley, who has been with the company since the age of 18, commented: “I’m so honoured to have won …

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Hanging tough: how the ASA plans to regulate gambling ads

Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …

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Ladbrokes sees revenue recovery with positive Q3 2014

Ladbrokes Plc posted its first positive interim results, for Q3 2014 following eight rounds of consecutive losses recorded in previous interim results. Ladbrokes senior management announced that after posting its positive Q3 2014 results (three month period ending 30 September), it was now on track to meet its financial targets for 2014. Ladbrokes posted Group operating profits of £33 million …

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