Tag Archives: Ladbrokes

Predikta signs up Phil Neville for relaunch

Football prediction game Predikta has signed up Phil Neville to support the re-launch of the brand’s platform, which connects mates, colleagues and even ex-players in a network for predicting football scores. Revamped to be more sociable and sharable, with the option to use Wisdom of the Predikta Crowd for accumulators, Predikta posts a list of ten matches ahead of each …

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Ladbrokes expands European digital marketing team

Industry news source EGR Magazine has reported that Ladbrokes has expanded its European marketing team by appointing former Unibet France Country Manager Gildas Tanguy as Digital Director for its Belgian operations. The appointment of Tanguy as head of digital for Belgium is set to free up International Marketing Director Ian Catchick position to focus on core digital operations outlined by …

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Jim Mullen named as new Ladbrokes chief

Ladbrokes has announced that its Managing Director of Digital Jim Mullen is to be the next Chief Executive, taking over on April 1st from Richard Glynn. Mullen joined the business in November 2013 after three years at William Hill where he was COO of their on line operations. Since arriving at Ladbrokes he has led the operational transformation of Ladbrokes’ …

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Ladbrokes appoints Kaper creative for Royal campaign 2015

Ladbrokes has appointed London creative marketing agency Kaper to design and execute its campaign for the upcoming birth of the Duchess of Cambridge Katherine Middleton’s second baby. Kaper were appointed to lead the special project, following a pitch to Ladbrokes marketing management. The agency will lead Ladbrokes marketing and design for the novelty betting marketing which will be displayed on …

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Ladbrokes – UK 2015 general election to be biggest political betting market ever

Ladbrokes predicts that the forthcoming UK general election, will be the biggest political betting  market of all time. Ladbrokes announced to UK media and news sources that it expected a staggering £100 million to be wagered on the May vote, as the UK election heats up in the coming months. Ladbrokes Head of Political Betting Matthew Shaddick commented on the …

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Gerard Farrell – Global Reviews – Sports bettors expect ease of use as a bare minimum

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …

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Ladbrokes examines loss making Irish retail division

Having recorded declining retail performance in 2014 (£119 million down 11% on 2013 £133 million), Ladbrokes governance has initiated a strategic assessment of its business division, as the operator looks to recover corporate performance and market share against competitors William Hill and Paddy Power. The strategic assessment of its retail business division codenamed ‘Project Athru’ will look to evaluate existing …

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Playtech revenues up 24% in record breaking 2014

iGaming technology supplier Playtech Plc reported a record breaking 2014, as the firm achieved record annual revenues and earnings, seeing growth throughout all of its product channels. 2014 full year results saw Playtech record a revenue increase of 24% €457 (FY 2013 – €367 million), the strong revenue performance translated to EBITDA profits of €207 million up 30% on 2013 …

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Ladbrokes 2014 profits hit by declining retail performance

Ladbrokes Plc disclosed its preliminary results for its 2014 performance, as forecasted by numerous business sources the operator revealed that pre-tax profits were down 13.5% to £98 million (FY 2013 : £113.3 million). 2014 group revenues had increased to £1.15 billion, up 3.8% on 2013 (£1.1 billion) as Ladbrokes saw increased wagering on its football betting markets during Q1 2014 …

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BlackRock snaps up 4.7% stake in Ladbrokes

Investment management firm BlackRock has snapped up a 4.7% stake in Ladbrokes Plc, ahead of tomorrow’s full 2014 financial presentation. The financial firm took advantage of Ladbrokes’ share price dip at the start of the week to acquire its stake in the company. The news of BlackRock’s investment in Ladbrokes has surprised London business analysts as yesterday investment bank Deutsche …

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