Tag Archives: Ladbrokes

Welcome to the second part of Delasport’s deep dive into sports betting through the ages. In part 1, the sports betting and igaming software solutions provider covered the early days from the first bookie to the engagement years of the 2000s. Let’s pick up the story. Customer centricity While the early incarnation of sports betting sites served their purpose, the …

Entain Australia is developing a media arm, as reported by The Sydney Morning Herald, which will manage a suite of online television channels. The newspaper reported today that Entain has created four online horse and greyhound racing channels and is producing both written and video content – the latter in the form of documentaries.  One of the documentaries will focus …

Optimove has acquired automated personalisation studio Graphyte, with a view of bolstering the personalisation and machine learning capacities of its CRM marketing platform for igaming and sports betting.  Founded by former Ladbrokes engineer Damian Evans in 2018, Graphyte is a London-based engineering studio that has specialised in building customised real-time personalisation tools for industry incumbents.  Since its establishment, Graphyte has …

Racing and Sports (RAS) has secured a five-year extension to its contract with Entain, as it continues to provide racing content to the firm’s Australian businesses.  The deal will see the FTSE100-listed global betting and gaming group utilise RAS’ throughout racing content across its Ladbrokes, Neds, Betstar and Bookmaker brands Australia.  This will include coverage from ‘major racing jurisdictions’ and …

Peter Nolan has been announced as the new Group R&D Director for Digitan, coordinating the sportsbook and casino provider’s operations in this area.  Before taking on responsibility for Digtain’s R&D, Nolan had served with the company in a consultancy role since 2020, specialising in areas such as marketing, business strategy and media sales. Vardges Vardanyan, Founder of Digitain said: “I …

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

A strong field at this week’s Royal Ascot is expected to result in a large number of accumulators placed throughout the week, according to BusinessDay. Consulting some of the UK’s leading bookmakers, the business news site stated that firms are anticipating an ‘avalanche of accumulator bets’ throughout the five days of the festival. In particular, Baaeed in the Queens Anne …

Inside The Pocket (ITP) has hired Ruairi Boyle as its new Chief Commercial Officer, who joins from Playtech where he worked at a similar senior commercial capacity.  In an attempt to extend its ‘presence and influence’ throughout the industry, the free-to-play (F2P) aggregation platform explained that the new hire will be responsible for managing ITP’s existing partners. These include Low6,  …

Entain has received recognition for its sustainability efforts from GamCare, as the responsible gaming charity awarded the firm its Safer Gambling Standard.  As one of the UK’s ‘Big Four’ betting and gaming group’s, Entain has stated that it is the ‘largest operator’ to be awarded with the accreditation, which covers both its online and land-based operations.  The group was recognised …

Playtech has launched an exclusive live gaming show ‘Well Well Well’ for Ladbrokes, the flagship UK property of FTSE100 gambling group Entain Plc. Live-streamed from Playtech’s state-of-the-art studio in Riga, Latvia, the offer has been cited by the firm as one of its ‘most complex bespoke games developed to date’ for Ladbrokes customers. Playtech outlined that all game components were …