Tag Archives: Ladbrokes

Scientific Games’ OpenSports finds more success at Grand National

Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …

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BGC: Betting retail reopening ‘great news’ for industry and economy

 Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), has described the reopening of the retail betting sector as ‘great news’ for both the industry and the UK economy. Under the UK government’s four-stage plan for the easing of national lockdown restrictions in England and Wales, around 6,000 retail bookmakers will unlock their doors and resume trading for the first time …

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Entain: Ladbrokes and Coral will be Grand National’s top tech studs

Entain has outlined the significance of this Saturday’s Grand National race for its flagship UK brands of Ladbrokes and Coral. Aintree’s heritage fixture will mark the first occasion in which both customers of Ladbrokes and Coral will be supported by Entain’s proprietary technology systems. Despite facing COVID-19 headwinds, during the first half of 2020 trading Entain fulfilled its technical objectives …

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Ladbrokes hires Neverland to secure maximum ‘Euro exposure’

Ladbrokes has commissioned London brand development agency Neverland to develop its nationwide advertising campaign for this summer’s UEFA Euro 2020 football championships (11 June to 11 July). Neverland will work with BBH London, Ladbrokes’ lead creative agency, to ensure the bookmaker secures maximum coverage and brand exposure during a critical trading period for sports betting incumbents. During 2020, Ladbrokes launched …

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RMG passes the winning post with Cheltenham streaming record

RMG passes the winning post with Cheltenham streaming record

Last week’s Cheltenham Festival recorded a huge uptake in the number of viewers streaming the event, with the Racecourse Media Group (RMG) reporting the highest figure in British and Irish horse racing history. Utilising the services of real-time streaming technology platform Phenix, RMG secured up to 500,000 streams on individual races, representing a year-on-year growth rate of 60% across the …

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Scientific Games reports ‘record breaking’ volume of Cheltenham bets

Scientific Games processed a ‘record volume of bets’ throughout last week’s Cheltenham Festival, reporting a ‘huge uplift’ of 53% on its OpenSports platform. The OpenSports solution is used by a number of leading sports betting operators including William Hill, Entain’s Ladbrokes and Coral brands and Flutter Entertainment’s Paddy Power and Betfair companies. In addition to the 53% increase in betting …

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Nygaard-Andersen – Girls Who Code partnership will “support girls and women to be great”

To commemorate International Women’s Day 2021, global sports betting and online gaming operator Entain announced a wave of financial support to initiatives encouraging women to embark on careers in the technology sector. Coinciding with the beginning of this campaign drive, Entain held a company-wide online event discussing the role of women in business and in technology.  In the panel, newly-appointed …

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Entain secures regulatory approval for Enlabs takeover

Entain has moved forward with its Baltic expansion plans, securing ‘all the necessary approvals’ from relevant competition and gaming regulatory authorities for the takeover of Enlabs. As a result, the condition for the completion of the group’s offer regarding the receipt of all necessary regulatory approvals has been met. However, the firm – which operates Ladbrokes and Coral – has …

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Ladbrokes sparks Cheltenham’s love of a top stud

Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this year’s Cheltenham Festival (16-19 March) to be raced behind closed doors, Ladbrokes celebrates UK racing’s marquee fixture as an endearing public event. Continuing to work with BBH London, Ladbrokes new TV campaign …

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