Tag Archives: Ladbrokes

Ladbrokes debuts ‘Balloon’ as first brand-led campaign for casino  

Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games.  Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …

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How have the top bookmakers handled the pandemic?

pandemic

There have been clear trends prevalent in the UK’s gambling industry over the course of the last few years, including the way in which online gambling continues to grow at the expense of offline betting and wagering, writes Mischa Port from Greypoint Gaming Group. In many ways, such trends were accelerated during the coronavirus pandemic through 2020, as global sporting …

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Tabcorp CEO Attenborough calls for Australian advertising overhaul

David Attenborough, CEO of Tabcorp, has called on the Australian federal government to tighten restrictions around gambling advertising on prime-time television. The CEO of the ASX-registered gambling group detailed his belief that the government should reform Australia’s current advertising landscape, with a particular focus on limiting betting marketing during live sports events. He cited exposure to children being greater during …

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Interest in William Hill retail divisions remains after 888 acquisition

As this morning 888 Holdings is declared the winning bidder of Caesar Entertainment’s auction of William Hill’s non-US assets – uncertainty remains as to the future of the heritage bookmaker’s retail unit and how it will reshape betting’s presence on the high-street.   The deal will enable 888 to quadruple its market share, becoming the third-largest group operator in the UK …

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Tabcorp: Banks responsible for gambling credit card ban

David Attenborough, CEO of Tabcorp, has reportedly argued that banks should have responsibility for implementing a ban on the use of credit cards for making betting payments in Australia. According to ZDNet, the CEO made the remarks whilst addressing the Parliamentary Joint Committee on Corporations and Financial Security last week.  The committee is currently conducting an inquiry into the use …

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Australian bookmakers end opposition to credit card ban

Leading betting and gaming operators in Australia have dropped their opposition to moves by federal lawmakers to ban the use of credit cards for online wagering. According to The Sydney Morning Herald, long-term opponents to the proposed ban bet365, Sportsbet and Ladbrokes have now made a u-turn and announced their support for the initiative.  ASX-listed betting and lottery operator Tabcorp …

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Ladbrokes commences with pre-season ‘Drummers’ marketing campaign

Ladbrokes has built on its ‘Drummers’ UEFA 2020 European Championship marketing campaign ahead of the upcoming 2021/22 club football season. The campaign kicks off today and will be split into two over the coming weeks in order to enhance fan excitement and anticipation for weekend fixtures.  Conducted by the Neverland media agency, it will be featured across TV and digital …

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GambleAware names Entain as top Q1 donor with £2m contribution

GambleAware has published its list of Q1 betting industry donors, revealing that Entain topped its list of contributors with a donation of £2 million. GambleAware currently requests that all licensed operators donate 0.1% of their gross annual gambling yield directly to GambleAware, whilst firms with an annual gross gambling revenue under £250,000 per annum are asked to donate a minimum …

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Ladbrokes retains Neverland as lead creative agency

Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships.  Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …

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Former F1 team manager Eddie Jordan to lead $1bn bid for OpenBet

Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …

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