Tag Archives: la liga

bwin has announced the renewal of its sponsorship agreement with this season’s Europa League winners Atlético Madrid. The fresh agreement means that the partnership will continue for at least two more seasons through to the 2020 season. The GVC owned online betting brand will retain its status as the club’s official online gaming and betting partner, with the operator continuing …

The 20 year relationship between Sky Sports and La Liga has come to an end, after Eleven Sports won the rights to show the League’s matches in the UK and Ireland for the next three years. The deal comes after Sky’s bid of less than £18 million was topped by Eleven Sports, who opted not to disclose the amount that …

Attendees at the upcoming Betting on Football Conference will be able to experience first-hand the DBR technology, currently utilised in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches. Sports marketing agency Project11’s successful business model encompassing its La Liga division and holding rights to …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at La Liga’s expansion plans, a resignation in Russia and new technology in England. ____________________ Marriner the man to debut innovative technology in English football  Andre Marriner will take charge of the first match in …

Established in 2007, 1xBet is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation. We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and getting ready for …

A new partnership has been launched with the dual aim of protecting the integrity of sports competitions and betting markets. Perform and TXODDS are set to collaborate on a number of new projects, whilst also providing innovative new systems designed to offer “unparalleled” access to additional intelligence and analysis. Ross MacEacharn, CEO of Perform Content, said: “We are delighted to …

Project11 has announced the renewal of its existing contract with West Bromwich Albion Football Club. As part of the deal, the London-based Sports Marketing company will continue to gain access to some of the most in-demand perimeter LED advertising space in football, namely the English Premier League.   Renewing the agreement until the end of the 2019/20 season, Project11 has stated …

Project11 has announced the addition of 22 home and away Atlético Madrid fixtures, enabling brands to benefit from more La Liga advertising opportunities than ever before. This addition to Project11’s La Liga offerings, which currently includes perimeter advertising at 36 Real Madrid and Barcelona away fixtures, will deliver the opportunity to further increase brand exposure using Digital Billboard Replacement (DBR) technology. …

Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …

Genius Sports, the global leader in data technology services, has signed an extensive data and integrity partnership with DreamHack, the world’s largest digital festival and esports tournaments host. The deal will see Genius distribute data and video streaming from DreamHack’s esports events in the global regulated betting market, while also helping the Swedish digital brand protect its competitions from the …