Tag Archives: la liga

M88 strikes multi-year La Liga regional betting partnership

M88 has been named as La Liga’s regional betting partner in Asia after signing a multi-year partnership with the Spanish football competition. The commercial agreement will run until the end of 2024 and will see the online betting platform collaborate with La Liga to produce exclusive content to grow the competition’s reputation in Asia, while also increasing fan engagement opportunities …

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Winamax maintains Granada CF sponsorship despite bleak Spanish outlook

French online poker operator Winamax has confirmed that it will continue to serve as official shirt sponsor of La Liga football club Granada CF, despite inbound despite imminent changes to Spain’s federal advertising code which will prohibit gambling sponsorships. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Launching its Spanish online …

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Betway and Dafabet grow La Liga sponsorship portfolios

Betway and Dafabet have enhanced their Spanish La Liga sponsorship portfolios after signing deals with Celta Vigo and Cádiz FC respectively. Dafabet will become the main sponsor of Cádiz FC for the next two seasons, and will become the team’s front-of-short sponsor as well as featuring on its training and travel clothing. John Cruces, Dafabet’s Head of Sponsorship, stated: “We …

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Carolyn Harris: Banning gambling sponsorships ‘one of the most obvious things to do’

Carolyn Harris MP, Chair of the All-Party Parliamentary Group on Gambling Related Harm (GRH APPG) has spoken out about gambling sponsorships, reiterating that banning gambling companies from being front-of-shirt sponsors is ‘one of the most obvious things to do’. Reported by the Guardian, Harris expressed that a new Gambling Act should prohibit shirt sponsorships across all English football leagues – …

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EGBA – Black market looms on Spain if government proceeds with its advertising blackout

The European Gaming and Betting Association (EGBA) has responded after the Spanish government radically altered its Royal Decree on Advertising mandate by adding further marketing and sports sponsorship restrictions on licensed incumbents. Last week, a European Commission filing revealed that the Spanish government had drafted a series of new amendments to its approved Royal Decree on Advertising, banning betting sponsorships …

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Mikel Arana, DGOJ: Spain ends its conflict of interest between football and bookmakers

Mikel Arana, the new Director-General of Spain’s DGOJ, has defended the government for revising the mandate of the approved ‘Royal Decree on Advertising’, which adds further market restrictions and controls on gambling. Speaking to Spanish newspaper El Diario, Arana held his first interview since taking leadership of the DGOJ after replacing long-term incumbent Juan Espinosa as Director-General on 5 May. Last week, …

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Spain bans gambling shirt sponsorships

Gambling companies will no longer be permitted to appear as front-of-shirt sponsors for La Liga clubs next season, according to a report in El Pais. Spanish Minister of Consumer Affairs Alberto Garzón has proposed a series of new draconian measures which will toughen up regulations on betting companies, including restrictions to sponsorship agreements and advertising exposure. Currently, eight clubs in …

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Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly resumes this month the topic has been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the esports …

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Betgenius: Spare change… how will the increase to five subs affect football trading?

Betgenius Head of Trading Dmitri Agapov weighs up what the new International Football Association Board (IFAB) ruling allowing teams five substitutions means for sportsbook trading teams… When the Premier League, La Liga and Serie A get back underway, empty stadiums and socially distanced benches are not the only changes for fans and teams alike to get used to. Under a new …

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Betway eyes Sevilla FC sponsorship amid changing Spanish advertising climate 

Betway is gearing up for its biggest Spanish marketing commitment, after reportedly entering discussions to become the official shirt sponsor of Sevilla FC in time for the start of the 2020/2021 La Liga football season.  Spanish football news source Palco23 has reported that Betway is leading the way to replace Marathonbet as lead sponsor of Sevilla, recognised as Andalucía’s biggest …

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