Tag Archives: Kwiff

Kwiff ad banned by ASA for “encouraging irresponsible gambling”

Copyright: gioiak2 / 123RF Stock Photo

Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …

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Kwiff rapped by the ASA over TV advert

For the second consecutive week, online sports betting app Kwiff, was caught up in the rulings from the Advertising Standards Authority (ASA). Two elements of the advert caused complaints, however only one of which led to a complaint being upheld. The upheld complaint was with regards to the voice-over in the ad, which stated: “What does getting Kwiffed feel like? …

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Kwiff reprimanded by the ASA over fake odds advertisement

Copyright: gioiak2 / 123RF Stock Photo

Sports betting app Kwiff has been reprimanded by the Advertising Standards Authority (ASA), after odds used in a television advertisement were found to be fake. The ad in question, seen in December of last year, contained an example bet placed by “Adam from Clitheroe” on a PSG vs Celtic game, and stated “Adam’s odds on PSG were perfectly normal 11/8”. …

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Not Normal…Betting app Kwiff launches ‘oddball’ UK marketing campaign

Next generation betting app Kwiff has launched its first UK media campaign ‘It’s Perfectly Normal’ seeking to boost coverage of its ‘super charged’ odds services. The surreal campaign has been developed by London creative agency Droga5, who detailed to marketing news sources that it wanted to create a ‘new tone’ for betting adverts which face a number of messaging/promotional restrictions. …

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