FTSE-listed bookmaker Ladbrokes Coral Plc has confirmed the departure of Kristof Fahy as Group Chief Customer Officer (CCO). Issuing a corporate statement Ladbrokes Coral detailed “Following the successful integration of the marketing functions and the aligning of the marketing budgets to the Retail and Digital Executives, our Chief Customer Officer, Kristof Fahy has decided it is time to leave the …
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Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …
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Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …
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Agreeing terms with World Snooker, Ladbrokes marketing has announced that it has renewed its title sponsorship of the World Grand Prix and Players Championship for a further two-years. The bookmaker has agreed to extend its title sponsorship of both major snooker championships for their respective 2017 and 2018 editions. The Ladbrokes World Grand Prix runs from February 6 to 12 at the …
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Ladbrokes has extended its support of the Professional Darts Corporation (PDC) as the new title sponsors of the Ladbrokes World Series of Darts Finals, with tickets for the two-day tournament set to go on priority sale today. Ladbrokes returned to darts sponsorship in 2016 as title sponsors of the Ladbrokes Sydney Darts Masters, which will be held in August. In …
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The FA has announced a long-term agreement with Ladbrokes to become its new official betting partner. The deal, which will commence on August 1st 2016, will see the leading Ladbrokes’ relationship with The FA span the England team and The Emirates FA Cup. Under the terms of the agreement, Ladbrokes will benefit from premium brand exposure alongside England senior men’s …
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Ladbrokes have unveiled a series of new commercials to mark the climax of the football season and UEFA Euro 2016. The campaign, which breaks this weekend (16th April), features Ladbrokes ambassador Chris Kamara alongside Scottish football legend Ally McCoist in a parody of the world of football punditry. Scripted by comedy writing duo Ivor Baddiel and Phil Kerr, the commercial …
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Ladbrokes has signed a deal with Barry Hearn’s World Snooker to sponsor both the World Grand Prix and Players Championship tournaments for this year. The deal gives the bookmaker exclusive naming rights to the tournaments due to take place in Llandudno between the 8th and 13th of March (Ladbrokes World Grand Prix) and Manchester between the 22nd and 27th of …
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Ladbrokes is pleased to announce that Kristof Fahy has today joined the company as Chief Marketing Officer, leading on all brand and marketing activity across the Ladbrokes’ Digital and Retail offer. Kristof Fahy said: “I’m delighted to arrive at Ladbrokes at such an exciting time for the company. Ladbrokes has an extremely strong brand and I’m looking forward to building upon that strength with our …
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Continuing its senior management restructure under new CEO Jim Mullen, Ladbrokes has announced the appointment of Kristof Fahy as Chief Marketing Officer (CMO). The former William Hill CMO (2010 – 2015), re-joins the betting industry having led Telegraph Media Group marketing for the past six months. Kristof will lead all brand and marketing initiatives for Ladbrokes retail and digital divisions …
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