Tag Archives: KNWU

Unibet terminates Dutch KNWU cycling sponsorship

Dutch news sources have reported that the Netherlands National Cycling Association (KNWU) and European bookmaker Unibet (Kindred Group Plc) have chosen to mutually terminate their existing sponsorship agreement. Estimated to be worth approximately €1 million per year for the KNWU, in 2016 Unibet marketing agreed to become the main sponsor of the KNWU racing team jersey, with the partnership beginning in …

Read More »

Netherlands Cycling announces Unibet as main sponsor

  The Netherlands National Cycling Association (KNWU) has announced European online bookmaker Unibet as its new main sponsor. The four year sponsorship deal will begin in 2017, with KNWU unveiling its new cycling jersey branded with six green dot representing Unibet’s logo. At present the Unibet brand cannot be displayed as official sponsor, as the operator awaits to enter the …

Read More »