Tag Archives: Kindred Group

Unibet invests into mental health initiative with Newbury sponsorship

In a move which seeks to improve the accessibility to racing for those suffering with mental health problems, Kindred Group-subsidiary Unibet has confirmed it has made an investment into #GoRacingGreen.  Unibet will invest in the initiative, spearheaded by Debbie Matthews, which will see the duo partner at Newbury Racecourse on Saturday 17 August for Unibet Hungerford Day.  #GoRacingGreen aims to: …

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Sylwan signs up to deliver data driven growth for LeoVegas

Sylwan - Handshake - Hand holding on black background

Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO).  Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …

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Big Weekend delivers record breaking Cricket & Tennis markets

A weekend which saw four high profile sporting events take center stage has come to an end, with the Wimbledon and the Cricket World Cup final’s stealing the limelight.  Novak Djokovic fought through Wimbledon’s longest final in history to defeat Roger Federer, with England claiming the ICC World Cup after edging past New Zealand by lew of hitting more boundaries …

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Norwegian Chess Federation forgoes Unibet’s ‘controversial proposal’

On Sunday night, the governance of the Norwegian Chess Federation Congress (NSF) voted against the ‘cooperation deal’ proposed by Kindred Group Plc flagship subsidiary Unibet. This June, Unibet marketing had propositioned a five-year principal sponsorship deal of the NSF, valued at NOK 50 million (€5m), representing Norwegian Chess’ biggest ever sponsorship. Lottstift, Norway’s national gambling regulator, would warn NSF governance ‘to …

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Club Brugge selects Unibet as ‘fair play’ betting partner

Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20. Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’. Updating the media, …

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32Red nets Leeds United centenary sponsorship

Championship football club Leeds United has confirmed that it has secured a two-year extension with Kindred Group Plc promoting the firms 32Red brand. Online bookmaker 32Red will serve as Leeds United official shirt sponsor for the Yorkshire club’s upcoming centenary season. The agreement sees 32Red continue its existing relationship Leeds United, first established in 2016. Leeds United Executive Director Paul …

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Unibet integrates Gamban technology into self-exclusion process

Kindred Group’s Unibet has agreed to integrate Gamban‘s blocking software into its self-exclusion process, making it the first UK bookmaker to do so. The extension to the partnership between the duo will ensure that all Unibet customers have  unlimited access to Gamban free of charge courtesy of Kindred. It comes as a bid to further help customers access the self-exclusion tool …

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Kindred Group recognised as Top-30 UK employer

‘Best Workplaces’ a UK index measuring employer and employee wellbeing have named industry incumbent Kindred Group Plc as one of the ‘top 30 workplaces’. The Stockholm-listed enterprise has ranked as a top UK workplace, as a large company employing 250-to-1000 staff members. In its review, Best Workplaces described Kindred as maintaining ‘a great working environment’ for its ‘diverse workforce’, with …

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32Red invests into mental health scheme as part of Derby County sponsorship deal

Kindred Group-subsidiary 32Red has committed itself to reinventing the current football sponsorship model by making a major investment into a new men’s mental health programme. The initiative will see the online gambling platform – which currently sponsors five Championship clubs and Rangers in the Scottish Premiership – invest heavily into the development of Team Talk  hubs across the city where …

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Kindred moves to new Stockholm HQ with commitment to hiring 250 new employees

Kindred Group Plc has today moved to its new ‘state-of-the-art’ headquarters, located at the ‘AMF Urban Escape’ building in Central Stockholm. First announced in November 2017, Kindred’s relocation sees 350 Stockholm employees staffed in a purpose built, innovation-enabling 7,000 sqm office designed by AMF Fastigheter. Kindred has taken over two floors at the Urban Escape’s ‘Regeringsgatan 29 building’ starting April …

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