Tag Archives: Kindred Group

32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Kindred sees high risk player revenues decline to 3.9%

Kindred Group has underlined the continued progress on its corporate sustainability objectives as its revenues generated from harmful gambling decline to 3.9%. The Stockholm-listed online gambling group published its latest ‘safer gambling update’, informing stakeholders that its ‘share of gross-win revenue derived from high-risk players’ had decreased from 4.3-to-3.9% during the trading period. At the start of the trading year, …

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Unibet debuts betting’s first seamless Watch&Bet sports player

Kindred Group has announced that a live stream ‘Watch&Bet’ player will make its debut on the Unibet sportsbook app, better-accommodating sports betting customers’ unique live engagements and preferences on mobile devices.   Rolled-out on Unibet’s iOS app, the mobile sportsbook will now feature a watch&bet player, supported by ‘live-odds overlay’ functionalities, delivering a single-screen wagering experience for Unibet mobile customers. Unibet …

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Double Espresso Show – ‘Science leads industry efforts on overcoming problem gambling’

Speaking on the latest episode of the Double Espresso Podcast, Paul Buck, CEO and Founder of Epic Risk Management, stated that he believes the betting industry is ‘on the right track’ with regards to responsible gambling. In his interview with Rasmus Sojmark, CEO of SBC, Buck highlighted the ongoing review of the 2005 Gambling Act in the UK and the …

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Kindred pens global payments deal with MuchBetter

Kindred pens global payments deal with MuchBetter

Kindred Group has signed a new global payments partnership with MuchBetter, which will see its entire brand portfolio gain access to the digital payment specialist’s smart e-wallet app.  Through the agreement, the payment app will be made available to players across all Kindred brands, starting its roll-out with Unibet, Bingo.com and Maria Casino.  Operating since 2017, MuchBetter is a digital …

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SIS expands Watch and Bet reach via Unibet deal

SIS expands Watch and Bet reach via Unibet deal

Unibet customers across Australia, Europe, Ireland and the UK will now gain access to 24/7 live betting channels after SIS (Sports Information Services) signed an agreement to deliver its racing content in a Watch and Bet format. Through the partnership, SIS will supply its branded 24/7 live betting channels featuring live streams of UK and Irish horse racing and greyhound …

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Grandmaster Carlsen leads Team Kindred at the FIDE Corporate Chess Championship

Chess Grandmaster Magnus Carlsen will represent ‘Team Kindred’ at the inaugural edition of the ‘FIDE Online World Corporate Chess Championships’.  This weekend (19-21 February), world chess governing body FIDE will host its first corporate championships with a reported 288 company teams registered, as 1,467 players compete to win the online rapid chess tournament. Kindred Group has confirmed its tournament participation …

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Ström’s Veralda sells 2% shareholding in Kambi Group 

Veralda, the private investment fund of Swedish sports betting tycoon Anders Ström, has confirmed the sale of 675,000 shares in Kambi Group Plc. The share sale was executed yesterday, with Veralda divesting 2% of its current equity in Stockholm-listed Kambi for a purchase price of SEK 462 per share (€45). The transaction placed with private Swedish and institutional private investors …

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EGBA’s Haijer welcomes Kindred report but argues industry must do more

Maarten Haijer of the European Gaming and Betting Association (EGBA) has warned that the industry must learn its lessons and adapt as it comes under increasing public scrutiny. The EGBA’s Secretary General recently spoken highly of Kindred Group’s move to make public the shares of its revenues made from customers at a high-risk of gambling harm. Kindred’s report found that …

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SBC Leaders: Lessons learned from 2020 and the road to recovery

SBC Leaders

Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …

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