Tag Archives: Kevin Pietersen

Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes winning batsman continue as a brand ambassador until 2023. Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access. Paul Adkins, Marketing and Operations Director at …

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Kevin Pietersen admits fears over cricket corruption

Pietersen - Copyright: arnabmaity / 123RF Stock Photo

Kevin Pietersen has admitted that he is not surprised by Cricket Australia’s (CA) claim that its emerging players are being targeted by corrupt foreign bookmakers via social media. CA’s Head of Integrity Iain Roy confirmed that players on the verge of squads for the national team and Big Bash League (BBL) are being targeted via tools such as Twitter, Instagram and …

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Unibet lines up Caribbean Premier League T20 betting partnership

The Limacol Caribbean Premier League has announced that European sports betting operator Unibet has become the official betting partner of the Caribbean Premier League T20 (CPL T20) cricket championship. The operator will support its betting partnership, with dedicated player promotions and by offering an exclusive range of markets on the CPL T20 matches. Unibet marketing has further announced that its …

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