FSB Tech has followed up the successful launch of Mkekabet in Tanzania last year by announcing a second African collaboration with Kenyan operator BetYetu, which is part of the Oxygen8 Group. BetYetu focuses primarily on football betting, but also offers facilities for a variety of other sports. The multi-channel offering will include a brand-new pool betting product as well as …
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Spiffx enters African market with Cheza Gaming
Spiffx has entered the African market after signing a deal to launch its B2B white label product, Take5Live, on regional sports betting and gaming operator Cheza Gaming. As a first step for the partnership, Take5Live, a game based on Spiffx market activity that allows customers to place bets on there being a goal within the next five minutes, will be …
Read More »Kenyan Parliament to review tougher policies for gambling operators
Kenya’s parliament is reported to be reviewing a number of proposed regulatory amendments to its ‘Betting, Lotteries & Gaming Act’, which could see the introduction of tougher controls and severe fines for non-compliant gambling operators. Central to the proposed amendments will be the introduction of marketing/advertising restrictions on Kenyan sports betting operator services. The amendments have been presented by Orange …
Read More »SportPesa announces sponsorship of AFC Leopards
In a conference held yesterday sports betting operator SportPesa was announced as the official shirt sponsor of Kenyan club AFC Leopards in a five year deal. The ceremony was attended by SportPesa CEO Ronald Karauri, Football Kenya Federation President Nick Mwendwa, Leopards Co-Chairman Dan Mule and a host of former players amongst others including Kenyan footballing legend Joe Kadenge. The Nairobi side …
Read More »SportPesa enters into partnership deal with Arsenal FC
Betting firm SportPesa have rolled out a 2022 Qatar World Cup project after entering into a three and half year partnership with English Premier League giants Arsenal FC. The deal that was signed at Emirates Stadium in London, will focus on grassroots football including player and coach development, with Arsenal providing coaches to conduct five-day training camps in Kenya twice a …
Read More »Editec launches Premier Bet in Kenya
EDITEC has announced the opening of the first Premier Bet in Nairobi, Kenya. The store opened on the first weekend of January in the Kawangare area of the capital city. It aims to capitalise on the growing popularity of sports betting throughout the East African region, and will offer a vast array of betting markets. Andrew Batley will head up this …
Read More »INTRALOT has Acumen to target Kenya with mCHEZA
INTRALOT Group has become the latest brand to target the Kenyan betting market after announcing a 10-year cooperation with Acumen Communications Limited (ACL) to organise sports betting in Kenya, under the brand name ‘mCHEZA’. ACL is a local company authorised and regulated by the Betting Control and Licencing Board of Kenya under the Betting, Lotteries and Gaming Act. ‘mCHEZA’ was …
Read More »Elitebet forms Uganda & Kenya content curation partnership with Your PRSS
East African sports betting operator Elitebet has partnered with London-based content curation platform provider Your PRSS to launch Elitebet Sports News web portals for each of its Kenyan and Ugandan markets. The Your PRSS technology enables Elitebet to deliver a dynamic selection of the latest sports news headlines in real-time from their preferred local and international publishers, all through their brand, in order to boost customer …
Read More »Editec – seeking the cosmopolitan heart of Africa
Understanding what is happening on the ground is any given market is often said to be one of the keys to success in the gambling world and nowhere is this more evident that on the continent of Africa. Across the sub-Sahara from the Francophone west to the English-speaking countries of East Africa and down to the Portuguese-speaking eastern coastal regions, …
Read More »Ladbrokes – Betting heats up for Nobel Prize in Literature
The 111th NobelPrize in Literature promises to be the closest in recent memory, with Kenyan poet Ngugi Wa Thiong’o neck-and-neck with Japanese novelist Haruki Murakami as favourites to win the prestigious Nobel Medal for literature. The winner is set to be announced by the Swedish Academy in Stockholm on Thursday 9 October. The Noble Prize in Literature rewards the author from a country …
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