Tag Archives: Kenya

Multi-channel sports betting platform and technology provider Digitain has enjoyed a successful 2017, expanding into a number of new markets in addition to strengthening its sportsbook offering. With 2017 quickly drawing to a close however, Suren Khachatryan, CEO of the Armenian based firm, who are set to appear at both Betting on Football and Betting on Sports in 2018, has …

The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …

Daily Fantasy Sports (DFS) B2B provider Oulala has continued its network expansion by striking a two year deal with Safaribet Kenya. Under the terms of the deal Oulala’s Iframe and then API will be involved in the integration, with an official launch scheduled early next year. Valery Bollier, Chief Executive Officer at Oulala, said:  “We are very pleased that Safaribet …

Social betting technology developer Oddslife has entered the African market by taking its B2B social betting platform into Kenya with one of the continent’s largest sports betting affiliates. Launched in partnership with WinDrawWin.com and PredictZ.com and sponsored by local operator Betin.co.ke, www.SportKenya.co.ke will be launched in Kenya before moving into countries such as Nigeria, Ghana, Tanzania and Uganda to create …

Golden Race, Gold Sponsor for the upcoming Betting on Sports conference (12-15 September), is a virtual sports provider which creates an authentic sports betting experience that customers can completely control, manage, and deliver to players across retail, online and mobile channels. Less than two weeks before the event, we spoke to Golden Race CEO Martin Wachter about the company’s new …

Kenyan sports betting group SportPesa has expanded its provisions for the UK betting market, announcing that it has launched it’s new online casino portal (https://casino.sportpesa.uk/) The bookmaker’s new casino vertical will feature over + 200 games, from industry games provider Microgaming. Updating the market, SportPesa development stated that it had created an ‘uncluttered and easy to navigate’ online casino property, …

Kenyan sports betting group SportPesa has announced its entry into the South African gambling market by agreeing a four-year ‘Official Title Sponsorship’ deal with Cape Town City FC. The bookmaker secures its four season shirt sponsorship deal, ahead of the start of a new South Africa Premier Soccer League (PSL) season beginning this 18 August. Updating the media, SportPesa management …

Kenya and Uganda market focused gambling group Betin will launch its affiliate marketing platform utilising Paysafe Group’s Income Access software. Seeking to optimise its partner marketing channels, BCLB-licensed Betin will move to integrate Income Access marketing and player tracking software across its sports betting and online casino products. Betin seeks to become the ‘best value sports betting operator’ within the …

Kenyan sports betting operator Sportpesa has announced that it will end all forms of sponsorship with national sports clubs and bodies, as the operator deems Kenya’s 35% betting/gambling tax to be unworkable. This weekend Sportpesa CEO Ronald Karauri detailed to Kenya news sources, that his firm would suspend all sponsorships with sports stakeholders from January. Speaking to local press, Karauri …

Kenya’s National Alliance (TNA) government has reduced its blanket industry tax charge to 35% on all gambling activities following backlash from multiple stakeholders. Last March Kenya’s Treasury Secretary Henry Rotich presented a National Budget proposing a betting/gambling ‘all activities’ tax duty of 50%. Kenya betting industry and sports stakeholders immediately moved to halt Rotich’s tax proposal, stating that he acted …